Creative Strategist

Unobravo International; Milano; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

Unobravo International is seeking a Creative Strategist to enhance their paid media performance through innovative creative strategies. This role involves developing measurement frameworks, analyzing consumer behavior, and collaborating with design teams to optimize creative assets, all aimed at driving growth in the mental health sector.

Competenze

• 5+ years' experience in creative strategy or performance marketing.
• Proven track record of improving paid media performance.
• Strong analytical skills with proficiency in data analysis tools.

Mansioni

• Own and develop creative measurement framework and KPIs.
• Design and implement testing plans for creative assets.
• Analyse consumer behaviour through data for creative optimisation.

Conoscenze

Analytical skills

Creative strategy

Performance marketing

Data analysis

Project management

Communication

Descrizione del lavoro

Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. We are a revolutionary online mental health platform, matching individuals with the right therapist. From the very beginning, our daily mission has been to:

• revolutionize society's perception of mental health by breaking down the stigma surrounding it.
• At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 2 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.

Founded in 2019, Unobravo has grown to serve over 160,000 patients through our community of 5,000 therapists, transforming access to mental health support across Europe. As we scale internationally, we're seeking a data-driven Creative Strategist to optimise and revolutionise our paid media performance through strategic creative testing and iteration. This role offers a unique opportunity to bridge the gap between creative excellence and performance marketing, using data-backed insights to drive meaningful results in the mental health space.

We're looking for an analytical mind with a creative soul who can transform performance data into actionable creative strategies, continuously pushing the boundaries of what our advertising can achieve. This position offers a chance to build and own our creative testing framework, working at the intersection of data, creativity, and human psychology to drive growth and engagement across all paid channels.

As a Creative Strategist, you will:

1. Own and develop our creative measurement framework, establishing KPIs and robust methodologies for evaluating creative performance across all paid channels.
2. Design and implement comprehensive testing plans to optimise creative assets, including naming conventions, KPI tracking, and iteration protocols.
3. Analyse and decode consumer behaviour through data to identify patterns and opportunities for creative optimisation.
4. Be the point of contact for creative/ad formats and placements evolution and best practices across main networks (Google, META, TikTok, etc).
5. Partner with designers and copywriters to translate performance insights into new creative concepts and iterations.
6. Lead the continuous improvement of key metrics, building scalable processes for creative testing, measurement, and optimisation.
7. Collaborate with paid media teams to ensure creative strategies align with channel-specific best practices.
8. Present performance insights and recommendations to stakeholders across creative and marketing teams.

You will be the perfect fit if you have:

• 5+ years' experience in creative strategy or performance marketing, with a focus on creative testing and optimisation.
• Proven track record of improving paid media performance through creative testing and iteration.
• Deep understanding of performance marketing metrics and ability to translate data into actionable creative insights.
• Experience building and managing creative testing frameworks across multiple channels.
• Strong analytical skills with proficiency in data analysis tools and performance tracking platforms.
• Excellent project management abilities and experience leading cross-functional initiatives.
• Understanding of creative best practices across major paid channels (META, Google, TikTok).
• Strong communication skills to translate complex data into clear recommendations.
• Experience working with creative teams and providing constructive feedback.
• Background in performance or growth marketing with a focus on creative optimisation.
• Proficiency with creative testing tools and analytics platforms.
• Fluent English; Italian is a plus.
• Portfolio of case studies demonstrating impact on key performance metrics through creative optimisation.