Creative Lead — Growth & Performance Strategy

Aperture; Italia; Remote; EUR 70,000 - 110,000; Full time

Job summary

Aperture is hiring a Creative Lead to lead and develop Aperture’s performance creative function. You’ll combine creative strategy, customer psychology, copywriting, experimentation and performance analysis to improve thinking and output.

You’ll lead Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments.

Qualifications

• Proven track record leading creative teams and client work.
• Strong writing and editing across hooks, scripts, headlines and messaging.
• Experience using AI to inform research, ideation and iteration.
• Deep understanding of customer psychology and jobs to be done.
• Comfortable working in fast-paced, growth-focused environments.

Responsibilities

• Lead and develop our Creative Strategists.
• Lead senior creative conversations with clients.
• Set the standard for creative strategy, copy and briefing.
• Write and edit hooks, scripts, headlines and messaging.
• Use AI to improve research, ideation, analysis and iteration.
• Build clear hypotheses and structured creative experiments.
• Review performance and turn results into the next round of ideas.
• Raise the quality bar across UGC, video, static and creator-led work.
• Build simple systems for capturing learnings and improving creative over time.
• Spot trends, behaviours and cultural shifts early and judge when they are relevant.
• Turn customer research, jobs to be done and performance data into strong creative angles.
• Work closely with Pod Leads and Growth teams to connect creative with wider performance.

Skills

Attention to detail

Copywriting

Strategic thinking

Client communication

AI in workflow

People management

Internet culture

Performance creative

Experimentation

Customer psychology

UGC platforms

Job description

Aperture is hiring a Creative Lead to lead and develop Aperture’s performance creative function. You’ll combine creative strategy, customer psychology, copywriting, experimentation and performance analysis to improve thinking and output.

You’ll lead Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments.