Creative Content & Brand Image Specialist

Lavazza Group; Torino; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading coffee company in Turin is seeking a Creative Content & Brand Image Specialist on a temporary contract. The role involves coordinating local market activities and implementing content strategy across platforms. Ideal candidates will have a degree in Communications or related fields, relevant experience, and language proficiency in Italian and English. The company offers a hybrid working policy and a comprehensive welfare package.

Servizi

Comprehensive welfare package

Hybrid working policy

Company restaurant service

Access to corporate gym

Competenze

• Minimum experience in content strategy and creative content creation.
• Fluent in Italian and English.
• Good knowledge of main social media insights platforms.

Mansioni

• Coordinate local market activities with HQ agency and stakeholders.
• Organize messages on different platforms for communication projects.
• Develop product campaigns and toolkits from awareness to digital performance.
• Analyze social trends and support insights delivery.
• Partner with media teams for communication project support.

Conoscenze

Content strategy

Creative content creation

Fluency in Italian

Fluency in English

Social media insights platforms

Formazione

Degree in Communications, Media, Digital Marketing

Descrizione del lavoro

Creative Content & Brand Image Specialist (Temporary contract)

We're looking for a Creative Content & Brand Image Specialist to join our Creative Content team within the Marketing Department.

The selected candidate will collaborate with our Production Hub to deliver the best creative solutions and define how to measure key success KPIs, essential for tracking our communication activities and fostering a content-driven culture.

A fixed-term contract is offered for this position.

Your day-to-day activities

• Coordinate the Local Market activities: main coordination contact for local markets in partnership with the HQ agency and the main stakeholders (e.g. Brand Team) to implement the Content Strategy
• Content Strategy implementation: Organize the different messages on different platforms in the easiest and coolest way as possible, coordinating the different stakeholders to deliver communication projects (starting with the creative idea to the report and insights final stage)
• Development of product campaigns full funnel toolkit: from the Awareness campaing to digital performance asset
• New social trend detection: social scenario analysis and benchmarking, supporting the Data Analysis team to deliver meaninful insights to the countries
• Partner with Media team to develop the proper media support connected to the communication projects' kpis and goals
  
  
  

Who We’re Looking For

• You have a Degree in Communications, Media, Digital Marketing
• You have minimum experience in content strategy and creative content creation
• You’ll be fluent in Italian and English
• You have a good knowledge of main social media insights platforms
  
  
  

In return we offer

• Comprehensive welfare package including short working week during summer months
• Hybrid working policy (10 days a month remote working)
• Company restaurant service
• Access to our corporate gym
• A fast paced and dynamic international context
  
  
  

What next?

• Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial interview
• If you make it to the short list, you’ll be interviewed by the Hiring Manager and if necessary, other members of the hiring panel
• In some cases, you may be required to show us your skills via technical challenge.
  
  
  

Who We Are

Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees.

Every day we operate in all sectors of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend.

We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity.

Awakening a better world every morning: the commitment we make every single day.

#Turin