Country Manager

Founded in 2022, our client is at the forefront of advertising technology, revolutionizing how brands measure and optimize their campaigns. The company was born out of the principle that traditional metrics (viewability, impressions, video completions,...) are outdated, introducing attention-based measurement as the gold standard for predicting advertising effectiveness. By leveraging cutting-edge eye-tracking data, machine learning, and semantic analysis, the company provides unmatched insights into ad performance across digital platforms. Company's competitive edge stands in its transparent methodology, granular attention analytics, and ability to tailor strategies to specific advertiser goals. Its tools are designed to empower brands and agencies with the insights they need to make smarter, data-driven decisions, unlocking untapped potential in advertising investments.
What makes this company unique?
Company's innovative platform evaluates the quality of media impressions, measuring new variables: ad position, surface area, page context, and user engagement to optimize attention. The system ensures that brands only invest in impressions that truly deliver value, transforming metrics into actionable strategies. Differently to competitors, they provide real-time, transparent data that links ideal attention time with tangible business outcomes, such as ad recall, brand lift, and purchase habits.
Global reach and proven impact:
With operations in over 25 countries, the company has worked with over 300 leading brands to deliver measurable results. By focusing on attention optimization, the platform has doubled ad recall rates and improved consideration metrics by 1.5x for retail clients. Additionally, they helped big brands achieve superior outcomes by identifying and leveraging optimal attention thresholds.
Driving sustainable advertising:
The company also emphasizes sustainability by reducing ad waste and maximizing ROI. A campaign for a big client showcased a 25% reduction in ad impressions while achieving a 56% increase in ad recall, proving that smarter strategies can deliver more with less environmental impact.
For businesses seeking to maximize brand impact and streamline advertising strategies, the company delivers the most accurate and innovative measurement technologies for the modern marketing era.
The company recently received a big Series A funding and they are embarking on a plan for aggressive expansion and growth in the U.S. and european market.

• Sales Strategy & Execution: Develop and implement a sales strategy aligned with Company's growth objectives, targeting agencies (priority), advertisers and publishers. Be informed about market trends and competitors, leveraging insights to refine sales strategies and product positioning. Work with the executive leadership and cross functional teams to align the sales strategy with short and longer-term goals and ensure that the product is adding value to customers post-sale;
• Revenue Growth: Drive new business development and achieve revenue targets by identifying and capturing opportunities in key verticals such as automotive, retail, entertainment, financial services and consumer goods. Be the champion for the company product and brand in the italian market while driving tangible new-wins and growth opportunities;
• Client Relationships / Account Management: Establish and maintain strong, trusted relationships with decision-makers at global agencies and brans, effectively communicating company's value proposition, ROI, and technology. Work with existing customer to ensure that the product is sticky while driving retention and referrals;
• Performance Metrics: Establish KPIs, monitor sales performance, and implement data-driven strategies to optimize results. Own sales budgeting and forecasting while creating a sales function and processes that are measurable, repeatable, and predictable;
• Team Development & Management: Own the hiring, training and development of the sales and customer success team in the italian market. The Country Manager will operate as a single contributor in the beginning, then hiring and structuring the team organically as revenue grows.