Corporate Performance Marketing Executive

The Estée Lauder Companies; Milano; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company in the beauty sector seeks a Performance Marketing Executive to coordinate their online team and drive performance marketing initiatives. The role involves strategy development, managing budgets, collaborating with internal teams, and optimizing digital performance metrics. This position requires a strong analytical mindset, organizational skills, and a degree in Marketing or a related field.

Competenze

• At least 3 years of experience in marketing/digital marketing.
• Experience in online/e-commerce marketing.

Mansioni

• Develop and oversee performance marketing strategy.
• Manage Google Analytics for marketing campaign performance.
• Conduct A/B tests and user feedback gathering.

Conoscenze

Analytical Thinking

Organizational Skills

Project Management

Formazione

Degree in Marketing

Strumenti

Google Analytics

Descrizione del lavoro

The Performance Marketing Executive will be responsible for coordinating the online team in executing performance activities and will serve as the main administrative contact for all brand teams. They will also review performance activities related to new product launches and brand campaigns.

Key Performance Areas & Responsibilities

1. Develop and oversee the overall performance marketing strategy and execution plan.
2. Manage monthly meetings with all brands and the online team to define performance activities and budget requirements.
3. Collaborate closely with the Earned Media team to define influencer affiliation programs.
4. Support the E-retailers team to reduce overlapping investments.
5. Act as the primary contact for media agencies regarding all performance activities.
6. Manage Google Analytics to track and measure marketing campaign performance.
7. Ensure successful planning, execution, and optimization of key traffic KPIs across paid, organic, and owned media channels.
8. Conduct regular conversion rate optimization audits, execute A/B tests, and gather user feedback to improve conversion rates across digital channels and assets.
9. Coordinate the online team’s execution of performance campaign activations.
10. Share results and case histories with the Consumer Marketing team.

Qualifications

• Degree in Marketing or equivalent.
• At least 3 years of experience in marketing/digital marketing performance areas.
• Strong analytical thinking and proactive approach.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Experience in online/e-commerce marketing.

Additional Details

• Primary Location: [Specify location]
• Job Type: Standard, Full-time
• Shift: 1st (Day) Shift
• Job Number: 2222682

This job advertisement is addressed to both sexes based on law 903/77 and 125/91, and to people of any age and nationality based on legislative decree N°215/03 and 216/03.