Copywriter (German mother tongue)

TN Italy; Milano; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading company in the eyewear industry is seeking a Copywriter to create engaging content for various channels. The ideal candidate will have strong communication skills, experience in copywriting, and the ability to manage multiple projects in a fast-paced environment. Join a diverse team committed to innovation and quality.

Competenze

• Experience in copywriting, both editorial and commercial.
• Ability to manage multiple projects simultaneously.

Mansioni

• Develop compelling texts for various consumer-facing channels.
• Review and optimize copy based on performance data.
• Manage and coordinate translations across countries.

Conoscenze

Communication

Collaboration

Content Optimization

Project Management

Formazione

Journalism

Copywriting

Descrizione del lavoro

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. The Company combines expertise from two pioneers: one in advanced lens technologies and the other in iconic eyewear craftsmanship, creating a vertically integrated business to meet the world’s evolving vision needs and the growing eyewear industry.

With over 180,000 employees across 150 countries, our creative and entrepreneurial team is celebrated for its diversity and innovation. We are committed to vision, helping people 'see more and be more' through innovative designs, lens technologies, and quality. Our work impacts millions daily by transforming how people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

The Copywriter will craft content for consumer-facing channels, contributing to creative briefs and collaborating across departments to maintain a consistent tone of voice and develop engaging, high-performing copy.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

• Copywriting: Develop compelling texts for websites, social media, newsletters, in-store materials, and digital tools.
• Content Optimization: Review and optimize copy based on performance data and KPIs such as traffic, engagement, open rates, and conversions. Implement A/B testing for new approaches.
• Tone of Voice: Continuously update the brand style guide and conduct market analysis to stay current with emerging trends.
• Translations: Manage and coordinate agency work for translations across all countries and languages.

NETWORK OF INTERACTION:

External: brand, creative, e-commerce, UX, product, CRM, social, performance marketing, and ISCE teams.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

• German (must have): mother tongue or bilingual (C2 level)
• English (nice to have): mother tongue or bilingual (C2 level)
• Educational background in journalism, copywriting, or related fields
• Experience in copywriting, both editorial and commercial, with digital and e-commerce experience as a plus
• 360° thinker with excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong organizational skills and deadline management