Copywriter & Digital Media Specialist

Exa Futures S.r.L.; Terni; Ibrido; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A dynamic digital media company in Italy is seeking a Copywriter & Digital Media Specialist to lead communication strategies, manage digital content, and analyze campaign success. The ideal candidate will have 2-3 years of experience in digital media, be fluent in Italian and proficient in English, and excel in a fast-paced, results-driven environment. The role offers opportunities for career development and supports a hybrid work model.

Servizi

Flexible hours

Opportunities for growth

Support for remote work

Competenze

• 2-3 years of experience as a Copywriter & Digital Media Specialist.
• Strong knowledge of social media platforms.
• Experience in marketing campaign management.

Mansioni

• Lead digital media communication activities.
• Develop communication strategies for clients.
• Track and measure social media KPIs.

Conoscenze

Fluent in Italian

Proficient in English

Social media management

SEO knowledge

Analytical skills

Team player

Formazione

Bachelor's Degree in Economics or Marketing

Strumenti

Google Analytics

Facebook Business Manager

Descrizione del lavoro

Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:

• Lead activities related to Digital Media communication for Key Clients and our organization.
• Develop and implement communication strategies for each client.
• Define key social media KPIs, track them, measure campaign success, and report to stakeholders.
• Manage and oversee digital media content.
• Stay updated with the latest social media best practices and technologies.
• Utilize digital media marketing tools effectively.
• Manage and grow communities with up to 3M-5M followers.
• Monitor SEO and user engagement, and optimize content accordingly.
• Build and maintain relationships with Key Clients.
• Contribute significantly to company operations and business, reporting directly to the CEO.
• Ensure synergy between social media activities and other services like online advertising, PR, SEO, blogs, growth practices, and analytics.
• Collaborate with colleagues in the Digital Agency and Product teams.
• Lead or support partnership scouting, negotiation, and management with professionals, publishers, and influencers.

Qualifications

• Fluent in Italian and proficient in English; a third language is a plus.
• At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
• Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, X (Twitter), LinkedIn, and other social media platforms.
• Experience in running marketing campaigns aimed at brand awareness, community growth, and conversions.
• Understanding of SEO and web traffic metrics.
• Experience with audience and buyer persona research.
• Familiarity with web design and publishing is preferred.
• Knowledge of Google Analytics.
• Basic familiarity with Google Ads and Facebook Business Manager.
• Strong analytical skills and experience with data analysis and presentation via Excel.
• Team player with a positive attitude, able to work independently.
• Proactive, fast learner, detail-oriented, able to work under stress in a fast-paced environment.
• Experience in planning, tracking, monitoring, and optimizing marketing campaigns at scale, understanding digital media KPIs.
• Bachelor's Degree in Economics, Marketing, or related field with relevant online media or advertising experience.
• Account management experience is a plus.
• Note: A proven track record of failure is acceptable; past successes are not mandatory.

Career Development: Opportunities to grow within the organization, especially as the digital media division has secured several new clients recently.

Work Environment: Casual, flexible hours, results-driven culture, with support for remote work (50%), and regular team meetings in Milan, Italy.

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