Copywriter & Digital Media Specialist

Exa Futures S.r.L.; Pistoia; Ibrido; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A digital marketing agency in Italy is looking for a Copywriter & Digital Media Specialist to lead communication efforts for key clients, manage digital content, and define KPIs to measure success. The ideal candidate should have a bachelor's degree, be fluent in Italian, and possess strong analytical skills. This role offers a flexible work environment with opportunities for career development.

Servizi

Casual, flexible hours

Opportunities for growth

Remote work (50%)

Competenze

• 2-3 years experience as a Copywriter & Digital Media Specialist.
• Excellent knowledge of Instagram, Facebook, TikTok, and other platforms.
• Understanding of SEO and web traffic metrics.

Mansioni

• Lead Digital Media communication for Key Clients.
• Define key social media KPIs and track campaign success.
• Manage and oversee digital media content.

Conoscenze

Fluent in Italian

Proficient in English

Knowledge of social media platforms

Strong analytical skills

Team player

Formazione

Bachelor's degree in Economics, Marketing, or relevant field

Strumenti

Google Analytics

Facebook Business Manager

Google Ads

Descrizione del lavoro

Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:

• Lead activities related to Digital Media communication for Key Clients and our organization
• Contribute to developing the best plan of action for each client’s communication project
• Define key social media KPIs, track them, measure campaign success, and report to stakeholders
• Manage and oversee digital media content
• Stay updated with the latest social media best practices and technologies
• Use digital media marketing tools
• Manage and grow communities of 3M-5M fans/followers
• Monitor SEO and user engagement, and suggest content optimization
• Develop and maintain relationships with Key Clients
• Impact company operations and business, reporting directly to the CEO
• Ensure synergies between Social Media Management and other services like Online Advertising, PR, SEO, blogs, growth practices, and analytics
• Collaborate with colleagues in the Digital Agency and Product teams
• Lead or support partnerships with professionals, publishers, and influencers

Qualifications

• Fluent in Italian and proficient in English; a third language is a plus
• At least 2-3 years of experience as a Copywriter & Digital Media Specialist
• Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter, LinkedIn, and other social media platforms
• Experience in marketing campaigns focusing on brand awareness, community growth, and conversions
• Understanding of SEO and web traffic metrics
• Experience with audience and buyer persona research
• Familiarity with web design and publishing (preferred)
• Knowledge of Google Analytics
• Basic familiarity with Google Ads and Facebook Business Manager
• Strong analytical skills and experience with data analysis and presentation in Excel
• Team player with a positive attitude, able to work independently
• Proactive, fast learner, detail-oriented, able to work under stress in a dynamic environment
• Experience in planning, monitoring, and optimizing digital marketing campaigns based on KPIs
• Bachelor's degree in Economics, Marketing, or relevant field
• Account management experience is preferred
• A proven track record of failures is valued; successes are a bonus

Career Development: Opportunities to grow within the organization, especially as the digital media division has secured new clients recently.

Work Environment: Casual, flexible hours, remote work (50%), with regular team gatherings in Milan, Italy. We are result-driven and trust each other.

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