Copywriter & Digital Media Specialist

Exa Futures S.r.L.; L'Aquila; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A digital media agency based in L'Aquila, Italy, seeks a Copywriter & Digital Media Specialist to lead communication for Key Clients. The role requires proficiency in social media platforms and analytical skills to track KPIs. Candidates need at least 2-3 years of relevant experience and a Bachelor's degree in a related field. The position offers a casual environment with flexible hours and 50% remote work, along with opportunities for career development.

Servizi

Flexible hours

Remote work (50%)

Career development opportunities

Competenze

• At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
• Experience in running marketing campaigns focused on conversions.
• Understanding of SEO and web traffic metrics.

Mansioni

• Lead activities related to Digital Media communication.
• Manage and oversee digital media content.
• Develop and maintain relationships with Key Clients.

Conoscenze

Fluent in Italian

Proficient in English

Social media knowledge

Strong analytical skills

Team player

Detail-oriented

Proactive

Formazione

Bachelor’s Degree in Economics, Marketing, or related field

Strumenti

Google Analytics

Google Ads

Facebook Business Manager

Descrizione del lavoro

Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:

• Lead activities related to Digital Media communication for Key Clients and our organization.
• Contribute to developing the best plan of action for each client’s communication project.
• Define key social media KPIs, track them, measure campaign success, and report to stakeholders.
• Manage and oversee digital media content.
• Stay updated with the latest social media best practices and technologies.
• Utilize digital media marketing tools.
• Manage and grow communities of up to 3M-5M followers.
• Monitor SEO and user engagement, and suggest content optimization.
• Develop and maintain relationships with Key Clients.
• Impact company operations and business, reporting directly to the CEO.
• Ensure synergy between Social Media Management and other services like Online Advertising, PR, SEO, blogs, growth practices, and analytics.
• Collaborate with colleagues in the Digital Agency and Product teams.
• Lead or support partnership scouting, negotiation, and management with professionals, publishers, and influencers.

Qualifications

• Fluent in Italian and proficient in English (a third language is a plus).
• At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
• Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, X (Twitter), LinkedIn, and other social media platforms.
• Experience in running marketing campaigns focused on brand awareness, community growth, and conversions.
• Understanding of SEO and web traffic metrics.
• Experience with audience and buyer persona research.
• Familiarity with web design and publishing is preferred.
• Familiarity with Google Analytics.
• Basic experience with Google Ads and Facebook Business Manager.
• Strong analytical skills and experience with data analysis and presentation via Excel.
• Team player with a positive attitude, capable of working independently.
• Proactive, quick learner, detail-oriented, able to work under stress in a fast-paced environment.
• Experience in planning, monitoring, and optimizing large-scale marketing campaigns, understanding digital media KPIs.
• Bachelor’s Degree in Economics, Marketing, or related field with relevant online media or advertising experience.
• Account management experience is a plus.
• Note: A proven track record of failure is acceptable; success stories are not mandatory.

CAREER DEVELOPMENT: Opportunities to grow within the organization, as the Digital Media division has secured several new clients recently.

WORK ENVIRONMENT: Casual, flexible hours, remote work (50%), with regular in-office team gatherings in Milan, Italy.

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