Copywriter & Digital Media Specialist

Exa Futures S.r.L.; Cuneo; Ibrido; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A digital media agency in Italy is seeking a Copywriter & Digital Media Specialist to lead communication for key clients. The role involves managing social media campaigns, optimizing content for engagement, and reporting results. Candidates should have at least 2-3 years of experience, a strong understanding of social media platforms, and be fluent in Italian and proficient in English. Flexibility in hours and remote work options are available.

Servizi

Opportunities for career development

Casual work environment

Flexible hours

Competenze

• At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
• Knowledge of various social media platforms is essential.
• Ability to measure campaign success and report to stakeholders.

Mansioni

• Lead activities related to Digital Media communication for clients.
• Manage and oversee digital media content.
• Monitor SEO and user engagement; suggest content optimizations.

Conoscenze

Fluent in Italian

Proficient in English

Strong analytical skills

Team player

Experience with social media platforms

Understanding of SEO

Experience in marketing campaigns

Ability to work independently

Formazione

Bachelor's degree in Economics, Marketing, or related field

Strumenti

Google Analytics

Google Ads

Facebook Business Manager

Excel

Descrizione del lavoro

Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:

• Lead activities related to Digital Media communication for Key Clients and our organization.
• Contribute to developing the best plan of action for each client’s communication project.
• Define key social media KPIs, track them, measure campaign success, and report to stakeholders.
• Manage and oversee digital media content.
• Stay updated with the latest social media practices and technologies.
• Utilize digital media marketing tools.
• Manage and grow communities of up to 3M-5M followers.
• Monitor SEO and user engagement; suggest content optimizations.
• Develop and maintain relationships with Key Clients.
• Impact company operations and business, reporting directly to the CEO.
• Ensure synergy between Social Media Management and other services like Online Advertising, PR, SEO, blogs, growth practices, analytics, and reporting.
• Collaborate with colleagues in the Digital Agency and Product teams.
• Lead or support partnerships with professionals, publishers, and influencers.

Qualifications

• Fluent in Italian and proficient in English (a third language is a plus).
• At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
• Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, X(Twitter), LinkedIn, and other social media platforms.
• Experience in marketing campaigns aimed at brand awareness, community growth, and conversions.
• Understanding of SEO and web traffic metrics.
• Experience with audience and buyer persona research.
• Familiarity with web design and publishing is preferred.
• Knowledge of Google Analytics.
• Basic familiarity with Google Ads and Facebook Business Manager.
• Strong analytical skills and experience with data analysis and presentation via Excel.
• Team player with a positive attitude, capable of working independently.
• Proactive, fast learner, detail-oriented, able to work under stress, and comfortable in a fast-paced environment.
• Experience in planning, monitoring, and optimizing marketing campaigns at scale, with a good understanding of digital media KPIs.
• Bachelor's degree in Economics, Marketing, or a related field with relevant online media or advertising industry experience.
• Account management experience is preferred.
• Important: A proven track record of failure is required; successes are a plus but not mandatory.

Career Development: Opportunities to grow within the organization, especially as the digital media division has secured new clients recently.

Work Environment: Casual, flexible hours, remote work (50%), with regular team gatherings in Milan, Italy.

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