Copywriter

Ermenegildo Zegna Holditalia S.p.A; Varese; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading luxury fashion brand is seeking a Copywriter to drive engaging content across multiple channels. This role emphasizes storytelling and editorial excellence, requiring a strong background in luxury fashion along with proven experience in digital marketing. Join a legacy of craftsmanship and innovation within an inspiring team dedicated to quality and detail.

Competenze

• 4+ years in a similar role at an agency or high-end brand preferred.
• English native speaker; knowledge of Italian is a plus.
• Luxury fashion background, preferably with menswear experience.

Mansioni

• Lead and deliver editorial copy across all channels, maintaining strict deadlines.
• Manage the copy creative process from briefs to editing and proofreading.
• Create seasonal digital copy for high-profile campaigns.

Conoscenze

Storytelling

Attention to detail

Proactive collaboration

Formazione

University degree in Literature, Fashion, or Advertising

Descrizione del lavoro

At Ermenegildo Zegna, the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Copywriter in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna

The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers, and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB

The Copywriter will be responsible for delivering engaging global copy and brand content across all channels, covering editorial features, social media, e-commerce, newsletters, seasonal storytelling narratives, press releases, CRM initiatives, and other marketing launches (organic and paid). Acting as a guardian of the brand’s tone of voice, the person in this role will help define writing guidelines and maintain excellent standards for both internal and external teams to ensure clarity, consistency, and attention to detail are retained at all times.

What makes up your day

In this role, you will :

• Lead and deliver editorial copy across all channels, maintaining a strict publishing deadline.
• Be the leader of the “Storytelling” of Zegna in every communication of the company.
• Develop all copy for marketing messaging including digital marketing, social media, CRM newsletters, and website customer journeys.
• Support the creative content team with early-stage campaign preparation and storytelling (e.g. ideation).
• Create seasonal digital copy for Zegna’s high-profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment.
• Manage the copy creative process from briefs, brainstorms, and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
• Overall copy project coordination - Responsible for managing creative copy flow and ensuring all publishing tools, calendars, and briefs are up to date, with meticulous attention to detail regarding copy.
• Ensure all online copy is proofread and fully approved prior to the go-live date, confirming all copy in the staging documents is up to date and accurate.
• Lead freelance copywriters and support them in day-to-day work and proofreading.

What makes you, makes our team

For this role, we’re looking for someone with :

• Previous experience in a similar role (+4 years) at an agency or high-end brand preferred.
• University degree in Literature, Fashion, or Advertising.
• English native speaker; a business knowledge of Italian would be a plus (just for meetings, not for writing).
• Luxury fashion background, preferably with menswear experience.
• Work experience ideating, writing, and managing copy across brand communication, especially e-commerce and digital marketing.
• Keen interest in storytelling and editorials of luxury / fashion.
• Resilience to pressure and continuous feedback.
• Excellent attention to detail and ability to prioritize workload within a dynamic and fast-paced environment.
• Proactive attitude towards working collaboratively with direct and indirect team members.

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep-to-shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

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