Content Specialist - Europe Company

BYD Europe; Milano; In loco; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

An established industry player is on the lookout for a talented Content Specialist to enhance their marketing efforts in Europe. This role involves crafting engaging content that resonates with diverse audiences, utilizing cutting-edge AI tools for efficiency, and ensuring brand consistency across all platforms. If you have a knack for storytelling and a passion for the automotive industry, this is the perfect opportunity to make a significant impact in a dynamic and fast-paced environment. Join a forward-thinking team dedicated to innovation and excellence in the electric vehicle market.

Competenze

• 5+ years of experience as a Content Specialist or similar role.
• Excellent writing and editing skills with attention to detail.

Mansioni

• Create and optimize multimedia content for various channels.
• Track content performance metrics to refine strategies.

Conoscenze

Content Creation

Copywriting

AI Tools

Market Research

Multilingual Communication

Formazione

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Strumenti

Content Management Systems

Social Media Platforms

Descrizione del lavoro

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

About the role:
BYD, a global leader in the new energy and electric vehicle industry, is seeking a skilled and creative Content Specialist to join our dynamic marketing team in Europe. This role focuses on developing, managing, and optimizing high-quality content to effectively communicate our brand's vision, engage our target audiences, and support our business goals across the European market.

Key Responsibilities:
• Create, edit, and optimize written and multimedia content for various channels: OOH, websites, social media advertising , email campaigns
• Collaborate with internal teams ensure content aligns with branding guidelines,regional strategies
• High ability to use AI tools for fast and effective content creation.
• Adapt global content for European audiences, maintaining cultural relevance and consistency in tone and messaging.
• Conduct market research to identify key trends.
• Track and analyze content performance metrics to refine strategies and ensure content effectiveness.
• Manage content calendars and ensure timely delivery of campaigns and projects.
• Guarantee consistency of message across touchpoints during product launches.

Skills, Qualifications, and Experience Required:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience (5 years) as a Content Specialist, Content Writer, or similar role in the European market.Experience in automotive is a plus.
• Excellent writing, editing, and storytelling skills with an eye for detail.
• Proven ability to use AI tools.
• Very good copywriting skills.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Multilingual skills are a plus (especially in major European languages such as German, French, Spanish, or Italian).

Location:Milan
Type of Employment: Full-time