Content Manager

JR Italy; Rovigo; Remoto; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

Join a remote team as a Content Manager with a leading company, focusing on developing and executing content strategies to drive brand engagement. This role involves crafting content for multiple digital channels while collaborating with experts to optimize performance and enhance visibility through well-planned marketing campaigns.

Competenze

• Native or near-native English proficiency.
• At least 2 years of marketing experience with a focus on content.
• Hands-on experience with content management platforms.

Mansioni

• Lead execution of client's content strategy and write across various channels.
• Collaborate with internal and external stakeholders for marketing campaigns.
• Create and manage A/B testing to assess engagement and performance.

Conoscenze

Content Writing

SEO Knowledge

Organizational Skills

Attention to Detail

Descrizione del lavoro

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At Digital Spice, we believe in sustainable, long-term growth through valuable relationship building and nurturing. We welcome prospective team members who can help push our vision forward.

We’re currently searching for an experienced content manager to create and implement the execution of client’s content strategy, including strategy development and writing content across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment.

This is a rare opportunity to further develop a career working with US-based clients and collaborating closely with some of the leading experts in our industry.

Work from the comfort of your own home. This is a full-time, fully remote position, based on EST (PST) time zone.

Position Summary

Reporting to the Senior Director of Digital Marketing, the Content Manager leads the execution of client's content strategy, including strategy development and writing content across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment.

A significant component of the position includes writing and creating content for digital channels such as web, social media, video, email/text, blogs, newsletters, etc. The Content Manager will be editing all content for external and internal audiences, tracking and analyzing content performance analytics, and making strategic decisions to improve performance.

The role involves collaborating with internal and external stakeholders to develop content and execute marketing campaigns and strategies.

Key Responsibilities

Cross-Functional & Agency Collaboration

• Serve as the main point of contact for website-related tickets, providing assets, context, and clarification to developers.
• Work with SEO and paid media agencies to implement data, review copy, and ensure functionality.
• Assist the Support team with franchisee requests related to website functionality, SEO, Google Business Profile, and search visibility issues.
• Coordinate with stakeholders and partners to align project goals.

Content Development & Management

• Upload content for landing pages, blogs, and updates in the CMS.
• Perform QA testing on staging environments to verify layout, links, responsiveness, metadata, and content accuracy.
• Collaborate using Figma to design landing pages and provide input on functionality and content.

Ticket & Workflow Management

• Create Jira tickets for development requests such as page builds and backend fixes.
• Monitor and follow up on tickets to ensure timely completion.
• Manage content tasks in Wrike, including SEO pages, blogs, and updates.

Testing & Optimization

• Create and manage A/B testing experiments to assess engagement and performance.
• Analyze results and report insights.
• Set up GA4 tags and triggers for landing pages, events, or pixels as needed.
• Create GA4 reports or pull data upon request.

Internal Communications

• Draft communications, release notes, and guides for franchisees regarding new features or tools.
• Ensure messaging is clear, consistent, and aligned with goals.

Qualifications

Native or near-native English proficiency.

At least 2 years of marketing experience focused on content writing and management.

Hands-on experience with enterprise-grade web content management platforms.

Strong organizational skills and attention to detail.

Knowledge of SEO best practices and tactics.