Content Manager

JR Italy; Catania; Remoto; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking an experienced Content Manager to develop and implement content strategies for US-based clients. This remote position involves crafting engaging content across various digital platforms while monitoring performance. Candidates should have strong organizational skills, SEO knowledge, and 2+ years of relevant experience.

Competenze

• Native or near-native English proficiency required.
• 2+ years of marketing experience with a focus on content.
• Experience with enterprise content management platforms.

Mansioni

• Lead strategy execution for client's content across multiple channels.
• Collaborate with internal and external stakeholders.
• Manage content-related tasks and analyze performance analytics.

Conoscenze

Organizational Skills

Attention to Detail

SEO Knowledge

Strumenti

Enterprise Grade CMS

GA4

Jira

Wrike

Descrizione del lavoro

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At Digital Spice, we believe in sustainable, long-term growth through valuable relationship building and nurturing. We welcome prospective team members who can help push our vision forward.

We’re currently searching for an experienced content manager to create and implement the execution of client’s content strategy, including strategy development and writing content across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment.

This is a rare opportunity to further develop a career working with US-based client and collaborating closely with some of the leading experts in our industry.

Work from the comfort of your own home. This is a full-time, fully remote position, based on EST (PST) time zone.

Position Summary

Reporting to the Senior Director of Digital Marketing, the Content Manager leads the execution of client's content strategy, including strategy development and writing content across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment.

A significant component of the position includes writing and creating content for digital (web, social media, video, email/text, blogs, newsletters, etc.) channels. The Content Manager will be editing all content for external and internal audiences, track and analyze content performance analytics, and have the latitude to make necessary strategic decisions and adjustments to improve performance.

The position will collaborate with a range of internal and external stakeholders to develop content and help execute marketing campaigns and strategies.

Key Responsibilities

Cross-Functional & Agency Collaboration

• Serve as the main point of contact for developers on website-related tickets, providing assets, context, and clarification
• Work with SEO and paid media agencies to implement data, review copy, and ensure necessary functionality is in place
• Assist the internal Support team in responding to franchisee requests related to website functionality, SEO, Google Business Profile, and search visibility issues.
• Coordinate with internal stakeholders and external partners to align project goals and priorities

Content Development & Management

• Upload content for landing pages, blogs, and center-specific updates in the CMS
• Perform QA testing on staging for new builds: verifying layout, links, responsiveness, metadata, and content accuracy
• Collaborate in Figma to help design landing pages and provide input on functionality and content

Ticket & Workflow Management

• Create Jira tickets for dev. requests such as page builds, backend fixes, new features
• Monitor and follow up on tickets to ensure timely and accurate completion
• Manage content-related tasks in Wrike (e.g., SEO pages, blogs, center updates)

Testing & Optimization

• Create and manage A/B test experiments to assess user engagement and improve performance
• Analyze test results and report insights to stakeholders
• Occasionally set up GA4 tags and triggers for new landing pages, events, or pixels when needed (e.g., for campaign tracking)
• Support the team by creating GA4 reports or pulling data upon request

Internal Communications

• Assist in drafting communications, release notes, and how-to guides for franchisees when new backend features, tools, or processes are introduced
• Ensure messaging is clear, consistent, and aligned with operational goals

Qualifications

Native or near-native English language proficiency

2+ years of marketing experience focused on content writing and management.

Hands on experience with enterprise grade web content management platform

Strong organizational skills and attention to detail

Knowledge of SEO best practices and tactics