Content Creative Director

Overview

At Ogilvy, we believe that social media is more than just a marketing channel; it's the heart of modern brand building. We're a team of passionate storytellers and award-winning creative innovators who understand the power of authentic connection. We're seeking a Content Creative Director to champion a Social-First approach, helping our clients build thriving communities, drive meaningful engagement, and achieve measurable business results.

The ideal candidate is a visionary leader with a deep understanding of social media as a cultural force. They are responsible for developing and executing innovative and engaging content strategies that resonate with audiences on a human level, fostering genuine relationships and sparking conversations. This role requires a deep understanding of social media trends, audience behavior, and, most importantly, the art of authentic brand storytelling. We are seeking a highly creative thinker, a skilled communicator, and an experienced manager with a passion for pushing the boundaries of what's possible in the social space.

Responsibilities:

• Develop and articulate a clear Social-First creative vision for content across various platforms (e.g., Instagram, TikTok, Facebook, Twitch, LinkedIn), prioritizing community building and authentic engagement.
• Present creative concepts and strategies to clients in a compelling and persuasive manner, emphasizing the power of social listening and data-driven insights to inform creative decisions. Act as a trusted advisor on all things related to Social-First content.
• Stay ahead of emerging trends, technologies, and best practices, and integrate them into content strategies, with a focus on leveraging new formats and platforms to foster deeper connections with audiences.
• Provide creative direction and constructive feedback to ensure creative and quality standards are met, while fostering a culture of experimentation and innovation.
• Foster a collaborative environment across the Creative, Social Media and Influencer Marketing teams, ensuring seamless integration of content strategies and campaigns.

Content Creation (Authenticity & Community)

• Oversee the creation of diverse, engaging, and culturally relevant content formats, including short-form video (TikToks, Reels), live streams, UGC campaigns, collaborative content with creators, immersive AR experiences, trending challenges, behind-the-scenes content, episodic series, and interactive polls/Q&As.
• Prioritize platform-native storytelling, tailoring content to the unique features of each social media platform.
• Ensure all content fosters authentic conversations, builds community, and drives meaningful engagement with target audiences.

Team Management (Empowerment & Growth)

• Spearhead the creation of a high-performing Content Creative team, defining roles and responsibilities to complement existing Social Media and Influencer Marketing teams.
• Identify and recruit talented content creators, including copywriters, art directors, and social and content specialists, both internally and externally.
• Assess existing talent within the agency to identify individuals who possess the skills and passion to contribute to the Content Creative team and mentor them to further develop those skills.
• Develop and implement training programs to enhance the skills and knowledge of the Content Creative team, ensuring they are equipped to create cutting-edge Social-First content.
• Establish clear communication channels and workflows between the Content Creative team and other relevant departments.
• Act as a champion for the Content Creative team, advocating for its needs and ensuring it has the resources and support necessary to succeed.

Qualifications:

• 8+ years of experience in a social media agency or a related field.
• Proven experience in a management role, developing and mentoring a team of creatives.
• Proven track record of developing and executing successful Social-First content strategies that drive measurable results, including increased engagement, community growth, and brand advocacy.
• Deep understanding of social media platforms, the advertisement industry, and cultural trends, with a passion for understanding the nuances of online communities and the power of authentic connection.
• Ability to work in a fast-paced and ever-evolving environment.
• Excellent communicator, in Italian and English, with solid presentation and interpersonal skills.
• Experience with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software) - Nice to have.

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