Content Analytics Intern: Social Insights & AI Tools

WPP Media Limited; Lombardia; Hybrid; EUR 10,000 - 13,000; Part time

Job summary

WPP Media Limited is seeking a curious and analytical intern to join the Content Analytics team. You’ll analyze digital content performance, monitor social metrics, and assist in turning data into actionable insights for marketing strategies across global brands.

You will gain hands-on experience with AI-enabled platforms, learn social listening, data visualization, and reporting methodologies in a fast-paced, international environment.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communication, Economics, Data Analytics, Statistics or related fields.
• Fluent English and strong interest in digital marketing and data analysis.
• Familiarity with major social platforms and their metrics; basic data tools knowledge.

Responsibilities

• Content & Social Performance Analysis: monitor engagement, reach, views, sentiment across platforms.
• Content Insights & Trend Identification: identify top formats and emerging trends for optimization.
• Web Listening & Consumer Insights: analyze online conversations and consumer sentiment across platforms.
• Reporting & Data Visualization: create reports and dashboards with traditional and AI tools.
• Competitive & Market Analysis: benchmark brand positioning and digital performance.
• Collaboration with Strategy & Client Teams: support data-driven storytelling with analysts and account teams.

Skills

Digital marketing

Social media analytics

Data analysis

Fluent English

Education

Bachelor’s or Master’s degree (Marketing, Comm, Econ, Data Analytics, Statistics)

Tools

Power BI

Tableau

Excel

Google Sheets

Job description

WPP Media Limited is seeking a curious and analytical intern to join the Content Analytics team. You’ll analyze digital content performance, monitor social metrics, and assist in turning data into actionable insights for marketing strategies across global brands.

You will gain hands-on experience with AI-enabled platforms, learn social listening, data visualization, and reporting methodologies in a fast-paced, international environment.