Consumer Marketing Manager - Mother & Child Care - IIG (Italy, Israel & Greece)

Philips International; Puglia; Ibrido; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global health technology company is seeking a Consumer Marketing Manager for their Mother & Child Care division in Italy. The role involves developing a consumer-centric marketing plan and driving business performance across the region. The ideal candidate has a Bachelor’s degree in Business Administration and at least 5 years of experience in consumer marketing, particularly in the B2C child/mother care sector.

Competenze

• At least 5 years of experience in consumer marketing, especially in B2C and child/mother care industry.
• Knowledge of category marketing KPIs and online/in-store excellence.
• Strong analytical skills and Excel proficiency.

Mansioni

• Represent the voice of the consumer for Philips in the market.
• Drive demand generation and ensure business performance according to KPIs.
• Develop and execute the 24-month rolling Integrated Marketing Plan.

Conoscenze

Consumer marketing experience

Analytical skills

Fluent in English and Italian

Leadership skills

Formazione

Bachelor's degree in Business Administration

Strumenti

Excel

Descrizione del lavoro

Consumer Marketing Manager - Mother & Child Care - IIG (Italy, Israel & Greece)

Apply locations : Milano | Time type : Full time | Posted on : Posted 5 Days Ago | Job requisition id : 557564

Job Description

Representing the voice of the consumer for Philips in the Market and being responsible for delivering measurable business impact (Growth, Consumer NPS, and Brand Preference) for the Mother & Child Care in Personal Health Business with consumer-focused propositions. This involves creating and implementing a 24-month integrated consumer-centric Marketing plan in the Italy, Greece, and Israel zone.

Your role :

• Responsible for effective BMC (Business-Market-Combination) planning based on detailed Source of Business analyses. Partner with Business Marketing & Sales leaders to build the BMC handshake and manage performance against plan. Orchestrate the BMC process to meet targets with Consumer Marketing and Channel Leaders across all BMCs for the product portfolio.
• Drive demand generation and ensure business performance according to KPIs such as sales, market share, IGM, through pricing, product mix, A&P, and marketing ROI.
• Develop and execute the 24-month rolling Integrated Marketing Plan (LMAP) based on Personal Health IIG Strategy and Brand Strategy. Collaborate cross-functionally to ensure all consumer-facing marketing activities are aligned in the zone.
• Manage portfolio marketing, including omni-channel calendar and product lifecycle (introduction, updates, phase-out). Work with the Shopper Excellence Manager to determine product portfolio and plan product roadmaps for market availability with low stock costs.
• Collaborate with Trade & Shopper marketing teams to initiate local trade actions and promotions to boost sell-out and loyalty. Optimize offline and online shelf presence to enhance brand preference, conversion, and basket size.
• Allocate local A&P spend effectively for AOP cycles and BMC planning, ensuring optimal investment in consumer, shopper, and media activities.
• Partner with Insight & Analytics teams to validate local Source of Business and provide consumer insights on market trends, shopper profiles, and competition.
• Localize global content and create local content (influencers, PR, etc.) in collaboration with media teams.
• Champion the voice of the customer and oversee a holistic customer experience, including omni-channel strategies and portfolio management.

You are part of

The IIG Personal Health Marketing team, fostering a professional and diverse environment. You will report to the Consumer Marketing Leader and collaborate with multiple teams at local and European levels.

You're the right fit if you have :

• Bachelor's degree, preferably in Business Administration with a focus on Marketing
• At least 5 years of experience in consumer marketing, especially in B2C and child / mother care industry
• Knowledge of category marketing KPIs and online / in-store excellence
• Fluent in English and Italian
• Strong analytical skills and Excel proficiency
• Leadership and teamwork skills, ownership, negotiation skills, and passion for health / personal care

How we work together

We value collaboration and believe we are better together. Office-based teams work in person at least 3 days / week.

About Philips

Philips is a health technology company committed to accessible healthcare for all. We focus on innovation in diagnostics, therapy, informatics, monitoring, sleep, respiratory care, and personal health.

• Learn more about our business.
• Discover our history.
• Learn about our purpose.

If interested, apply even if you don't meet all criteria. We value diversity and inclusion.

LI-EU

Philips is committed to equal employment opportunities and a drug-free workplace.

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