Consumer&Digital Manager Household

Reckitt; Milano; In loco; EUR 45.000 - 70.000; Tempo pieno

Descrizione del lavoro

Join a leading company in the health and hygiene sector as a Consumer & Digital Manager. You'll focus on data-driven marketing strategies, oversee digital campaigns, and work on performance optimization across various channels. Ideal candidates have extensive experience in media, marketing, and digital transformation, ensuring strategic KPIs are met while supporting innovative projects.

Servizi

Wellbeing benefits

Inclusion initiatives

Performance incentives

Competenze

• 5+ years experience in media and performance campaigns.
• Solid understanding of digital media in Italy.
• Fluency in Italian and English.

Mansioni

• Oversee digital campaign design and setup.
• Manage and optimize campaigns.
• Collaborate to create digital activation strategies.

Conoscenze

Digital media planning

Campaign optimization

Problem-solving

Insight-driven strategy

Formazione

Educational background in Data Management, Media, Statistics or equivalent

Strumenti

Google Ads

Google Analytics

DV360

Business Manager

Descrizione del lavoro

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We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands. Our purpose and fight motivate us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive societal impact. With extensive media and digital teams embedded throughout the organization, we measure both our business and societal impact. Our global teams lead on overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D, while local marketing teams focus on regional goals in partnership with Sales. With a community of 2,500 marketing professionals and our Marketing Academy, opportunities for growth and upskilling are extensive.

About The Role

You will report to the Consumer Engagement Lead and support all data-driven marketing activities across multiple channels, engaging target audiences at all funnel stages. You should understand how digital tools add value to company strategy and performance. Ideal candidates have experience with digital transformation projects, insight-driven strategic campaigns, and work well in multifunctional teams. A proactive approach to innovative e-commerce and digital projects is highly valued.

Your responsibilities

• Oversee digital campaign design and setup.
• Advise on digital channel mix and design customer journeys by touchpoints.
• Manage and optimize ongoing campaigns.
• Share learnings across brands.
• Collaborate with the Consumer Engagement Lead to create digital activation strategies aligning with brand objectives.
• Drive data-driven marketing, leveraging insights for strategy refinement and campaign optimization.
• Manage media agencies and ensure best practices in digital media investment and measurement.
• Create synergies across departments to meet strategic KPIs.
• Work with Performance and Finance teams to ensure campaign execution, optimization, and budget adherence.
• Upskill internal stakeholders on digital media best practices and market trends.

The experience we're looking for

• Educational background in Data Management, Media, Statistics, or equivalent.
• Solid understanding of digital media planning and activation in Italy, including TV, audio, out-of-home, retail media, social, search, video, and display.
• At least 5+ years of experience in media and performance campaigns, preferably in a leading company or agency.
• Proficiency with digital platforms like Google Ads, Business Manager, DV360, Google Analytics, AMC, etc.
• Knowledge of current trends, innovation, and marketing principles.
• Problem-solving skills and ability to optimize campaigns for performance.
• Experience in digital project management with local, global, and external partners.
• Fluency in Italian and English.

The skills for success

Additional skills and attributes that will support success in this role.

What we offer

We support our people through inclusion initiatives, wellbeing benefits, share plans, and performance incentives, rewarding outstanding results.

Equality

We hire based on potential and experience, considering all qualified applicants regardless of personal background or protected characteristics.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing