Communication Strategy Lead

Group M Worldwide Inc.; Latina; In loco; EUR 50.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading company in media strategy is seeking a Strategy Lead to oversee strategic development within various high-profile accounts. This role involves crafting comprehensive communication strategies and ensures high-quality media planning and brand insights. Ideal candidates will bring robust experience in media and communications, excellent analytical skills, and a collaborative spirit, all while working in a dynamic environment that promotes diversity.

Competenze

• 5 / 6+ years of media / communications planning experience
• Strong analytical and conceptual skills
• Fluent written and spoken English

Mansioni

• Lead comms strategy for major accounts and campaigns.
• Conduct in-depth analysis for strategic recommendations.
• Drive creative ideas across media planning outputs.

Conoscenze

Strategic Thinking

Analytical Skills

Communication Skills

Client Relationship Management

Curiosity

Descrizione del lavoro

GroupM is looking for a STRATEGY LEAD to be part of one of our Strategic department teams.

As a Communication Strategy Lead, you will be the lead strategist on the assigned accounts, with a focus on one big leading account. The brands involved for this role are brands with a strong reputation and position in the market. You will work closely with the media planning, the data science, and the insights & analytics teams to deliver the highest quality strategy product. This includes provocative thinking and maintaining consistency across the work for the brands involved.

You will focus on comms strategy but also drive a consistent and qualitative translation into day-to-day media planning and an effective deployment of expertise like data science, e-commerce, and content in the strategy product.

RESPONSIBILITIES Identifying Insights

• In-depth analysis of market and brand to define powerful insights that drive the strategic recommendation.
• Partner with the Data Science team to define through a strategic lens the growth audiences.
• Identify and articulate compelling insights on these audiences including their consumer decision journey pain points that give the foundation for a comms platform and architecture.

Strategic Development

• Leading comms strategy resulting in annual planning, strategy for big launches and campaigns, that solve business and communication problems for clients.
• Contributing to high level strategic projects like Masterbrand strategies and Planning integration for media and e-commerce media.
• Contribute to pitches beyond the assigned client scope, on an ad hoc basis.
• Owning both the quality as well as look and feel of strategy deliverables.
• Leading brainstorm and ideation sessions to drive the development of engagement ideas, in workstreams that include other agencies and media partners.

Quality consistency of media planning

• Beyond your focus on comms strategy, you will also be responsible for a consistent and qualitative translation into day-to-day media planning and an effective intersection of other expertise like data science, commerce, and content to uplift the quality of the complete media planning product.
• You will also drive creative ideas including content and partnership ideas throughout media planning outputs.
• Develop effective and inspiring working relationships with all team members, including media planning, data sciences, activation, content, and commerce teams.
• Work to build respectful, collaborative working relationships with senior clients and outside agency partners.

Leadership

• Foster an environment that encourages intelligent risk-taking, innovation, and creativity.
• Monitor quality control on daily workflow.
• Think of new solutions to your work / client challenges.

Required skills / experience :

• 5 / 6+ years of media / communications planning experience, with a focus on strategy and media planning.
• Demonstrates excellent strategic thinking, with strong analytical and conceptual skills.
• Experience in CPG and Pharmaceutical categories among other consumer categories.
• Fully conversant with qualitative and quantitative research techniques, all major desktop research tools, and big data analytical offerings.
• Independent, efficient and prospers in a fast-paced environment.
• Demonstrate genuine curiosity and interest in our clients & their business.
• Good client relationship skills, including experience interacting & presenting to senior-level clients.
• Fluent written and spoken English.

LOCATION

Wpp Campus in Milan (plus the option for hybrid working)

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68 / 99.

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