Client Lead

Buscojobs; Lombardia; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading media agency in Milan seeks an experienced Client Lead to drive strategic media planning and execution. The role involves building client relationships, leading teams, and overseeing budgets to meet business goals. Ideal candidates will have over 5 years in media, proficiency in media tools, and experience with international clients. Knowledge of English and Italian is required. This is a full-time position in a dynamic work environment.

Competenze

• 5+ years of experience in a media agency with proven skills in planning.
• Excellent knowledge of media tools and processes.
• Direct experience with international clients.

Mansioni

• Act as the main liaison between the agency and assigned clients.
• Lead the development of comprehensive media strategies.
• Manage and mentor a team of media planners.

Conoscenze

Client Relationship Management

Strategic Media Planning

Team Leadership

Proficiency in English

Proficiency in Italian

Formazione

Degree or equivalent culture

Strumenti

AdBox

Kubik

Excel

PowerPoint

Word

Descrizione del lavoro

Location : Milano, Milan, Italy

Agency : Initiative - Italy

Ref# : 19566

Type of Contract : Regular

Overview

We are seeking a highly skilled and dynamic Client Lead to join our media agency team. As the primary point of contact for clients, the Client Lead will be responsible for driving strategic media planning and execution, fostering strong client relationships, and ensuring that business goals and KPIs are consistently met. This role requires a blend of strategic thinking, leadership, and a deep understanding of the media landscape to deliver impactful campaigns that drive results.

Responsibilities

• Client Relationship Management
  • Act as the main liaison between the agency and assigned clients.
  • Build and maintain strong, trusted relationships with clients at all levels.
  • Understand client objectives, challenges, and market dynamics to deliver tailored media strategies.
• Strategic Media Planning & Execution
  • Lead the development of comprehensive media strategies across digital, traditional, and emerging channels.
  • Collaborate with internal teams (strategy, creative, data, and media buying) to ensure seamless campaign execution.
  • Oversee campaign optimization, measurement, and reporting to ensure continuous improvement and success.
• Business Development & Growth
  • Identify opportunities to expand the agency’s footprint within client accounts.
  • Drive client satisfaction and retention while pursuing upselling opportunities.
  • Stay informed on industry trends and innovations to proactively recommend new solutions.
• Team Leadership & Collaboration
  • Manage and mentor a team of media planners and account executives.
  • Ensure alignment across internal teams to meet deadlines and client expectations.
  • Foster a collaborative and innovative work environment.
• Financial Oversight
  • Monitor budgets, ensuring campaigns stay within scope while maximizing ROI.
  • Provide accurate forecasting and contribute to revenue growth targets.

Qualifications

• Excellent knowledge of the main media tools (e.g., AdBox, Kubik, AQX, AGB / Arianna, Addressable TV) and the experience to manage executive media processes independently.
• A minimum of 5+ years of experience in a media agency; proven skills in TV, Radio, Print planning.
• Degree or equivalent culture.
• Strong knowledge of media planning and buying processes across all channels.
• Direct experience with international clients.
• Accuracy, precision, attention to details.
• Ability to work in a team and coordinate a team (leadership).
• Independent and able to work on multiple projects simultaneously.
• Proactivity.
• Online / offline budget management.
• Proficiency in English and Italian in writing and speaking.
• Good knowledge of Excel, PowerPoint and Word.
• Good knowledge of Media KPIs.