Chief Marketing Officer - Luxury Sector

W Executive; Roma; In loco; EUR 120.000 - 140.000; Tempo pieno

Descrizione del lavoro

A prominent client in the luxury sector is seeking a Chief Marketing Officer (CMO) to enhance business growth through innovative strategies and effective team leadership. This executive position involves developing a comprehensive marketing plan, driving international initiatives, and ensuring a premium brand voice across various channels. The ideal candidate will possess extensive experience in marketing, a strategic mindset, and the ability to inspire a high-performing team.

Servizi

Performance-based bonus

Executive-level benefits package

Competenze

• 10+ years of marketing experience with a minimum of 5–7 years in international luxury roles.
• Proven track record in digital transformation and customer strategy.
• Fluent in English; knowledge of French, Italian, or Mandarin is a plus.

Mansioni

• Define and implement a comprehensive global marketing plan.
• Lead global brand strategy ensuring consistency across all markets.
• Oversee E-commerce and digital marketing efforts for revenue growth.

Conoscenze

Strategic thinking

Leadership

Analytical mindset

Stakeholder management

Storytelling capabilities

Formazione

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Strumenti

E-commerce

CRM

Descrizione del lavoro

For our important client, a leader in the Luxury sector, we are looking for a visionary Chief Marketing Officer (CMO) to drive business growth through innovative marketing, strategic relationship building, and impactful outreach. The CMO will play a vital role in the company’s expansion, overseeing the overall marketing strategy and cultivating the public image to gain market share and inspire customer confidence.

The role demands leadership over a team of marketing professionals and collaboration to select the most profitable marketing channels, curate compelling brand stories, and analyze revenue sources to maximize marketing ROI.

Key Responsibilities

1. Define and implement a comprehensive global marketing plan aligned with the brand’s luxury positioning and business objectives.
2. Develop and execute strategic marketing initiatives that directly impact revenue growth, market share, and customer lifetime value across all geographies.
3. Design and lead global brand strategy, ensuring consistency of voice, visual identity, and brand values across all touchpoints and markets.
4. Oversee the development and execution of E-commerce strategies, in collaboration with IT and external digital partners.
5. Lead all digital marketing efforts including Inbound / Outbound, SEO, CRM, Retargeting, Social Media, Newsletters, and Content Marketing.
6. Monitor marketing ROI, costs, and performance analytics, including traffic, engagement, lead generation, and conversion rates.
7. Supervise brand content creation for marketing campaigns (home page, banners, landing pages, special galleries, newsletter graphics).
8. Develop and monitor CRM strategies, customer profiling, and personalized clienteling programs supported by AI and data insights.
9. Analyze market trends, consumer insights, and competitor positioning to inform brand strategy and identify business opportunities.
10. Guide media planning and public relations strategies to ensure premium visibility and reinforce the company’s reputation.
11. Champion internal corporate communication and employer branding initiatives to align teams with company values and culture.
12. Set and manage the annual marketing budget, defining objectives, tools, and KPIs.
13. Build and lead a high-performing marketing team, supporting the development and upskilling of internal talent.
14. Coordinate with cross-functional departments (Sales, Finance, Legal, IT) to ensure alignment and timely execution of marketing projects.
15. Participate actively in executive and strategic planning meetings, acting as a trusted advisor to the CEO and Board.
16. Represent the company at industry events and establish strong relationships with media, partners, and stakeholders.
17. Drive luxury brand storytelling through curated, high-impact content and experiences that reflect the brand’s heritage and values.
18. Establish and track brand equity KPIs to measure awareness, perception, advocacy, and customer sentiment.
19. Promote sustainability communication and corporate social responsibility storytelling as strategic levers for brand trust and stakeholder engagement.
20. Ensure excellence in influencer, KOL, and celebrity partnerships, selecting collaborations aligned with brand DNA and long-term value creation.
21. Serve as brand guardian, ensuring every customer-facing initiative is aligned with the brand promise and strengthens brand equity.
22. Advise the CEO and Board on emerging marketing trends and innovation opportunities that could transform the business or consumer relationships.
23. Support the CEO and C-Level peers in M&A or market entry strategies by providing brand and customer impact analysis.
24. Launch and scale VIP customer programs, loyalty initiatives, and high-touch experiences aimed at building long-term emotional engagement.
25. Define global media strategy (traditional and digital), optimizing media mix and investments for brand positioning and ROI.
26. Maintain strong relationships with media organizations and seek opportunities to speak as an industry expert.
27. Guarantee correct and effective internal communication to strengthen corporate culture and employee engagement.
28. Participate in cross-functional projects and workgroups with the management team.

Core Skills & Competencies

• Strategic thinking and strong business acumen with proven impact on brand and revenue performance.
• Ability to lead, inspire, and develop high-performing marketing teams across geographies.
• Deep understanding of luxury consumer behavior, personalization, and experience design.
• Strong analytical mindset; ability to leverage data and technology to guide decisions.
• Superior communication, negotiation, and storytelling capabilities.
• Ability to work cross-functionally with Sales, Merchandising, Finance, Legal, and Product.
• Entrepreneurial spirit, curiosity, and openness to innovation and experimentation.
• Excellent relationship-building and stakeholder management, both internally and externally.
• Global vision and sensitivity to diverse cultures and market dynamics.
• Resilience, adaptability, and ability to thrive in fast-paced, high-standard environments.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10 years of experience in marketing, including 5–7 years in international roles in the Luxury sector.
• Proven track record in brand building, digital transformation, and customer strategy.
• Hands-on experience with E-commerce, CRM, and omnichannel marketing ecosystems.
• Availability for international travel and global coordination responsibilities.
• Fluent in English; knowledge of other languages (e.g., French, Italian, Mandarin) is a plus.

What We Offer

Base salary (€120,000-140,000) and performance-based bonus. Executive-level benefits package. Strategic leadership role within a global luxury group. Opportunity to drive transformation, innovation, and long-term brand value. Location: [Details not specified].