Category Marketing Manager – Beauty & Digital Growth

ghd; Toscana; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Dynamic environment

Professional training

Personal PC and smartphone

Welfare package

Smart working

Alternative Fridays

Job summary

ghd, the iconic British brand, is seeking a Category Manager to drive growth by managing, positioning and commercialising innovations across product categories in Italy. You will analyze local category performance, pricing strategies and competitive activity, and collaborate with cross-functional teams to align with the marketing strategy.

Responsibilities include designing annual promotional plans, ensuring category profitability, and developing local assets for launches.

Qualifications

• Marketing qualification or equivalent.
• 5-8 years Category Management experience, pricing strategies.
• Full proficiency in English.
• MS Office applications including PowerPoint and Excel.
• Strong analytical skills.
• Advanced experience with Excel or BI tools.

Responsibilities

• Analyse local category performance (value and volume)
• Monitor pricing and propose adjustments
• Lead competitor market analysis and strategy
• Collaborate with cross-functional teams for 360° support
• Design annual promotional plans aligned with marketing strategy
• Ensure profitability and growth of assigned category
• Support launches with local assets and go-to-market plans

Skills

Category management

Pricing strategies

English proficiency

MS Office Suite

Analytical skills

Beauty trends awareness

Tools

PowerPoint

Excel

Job description

ghd, the iconic British brand, is seeking a Category Manager to drive growth by managing, positioning and commercialising innovations across product categories in Italy. You will analyze local category performance, pricing strategies and competitive activity, and collaborate with cross-functional teams to align with the marketing strategy.

Responsibilities include designing annual promotional plans, ensuring category profitability, and developing local assets for launches.