Casino Targeted Promotion Manager

Sisal; Roma; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A prominent gaming company in Rome is seeking a seasoned professional to lead their BTL campaigns for the Casino vertical. The ideal candidate has over 6 years of CRM experience, is data-driven, and possesses strong leadership skills. You will manage a team, design personalized campaigns, and optimize promotional strategies to enhance player satisfaction. A permanent contract with hybrid work and supplementary health insurance are offered.

Servizi

Supplemental Health Insurance

Share Saving Scheme

Diversity & Inclusion initiatives

Well-Being Support

Learning and Development opportunities

Parental Leave Packages

Competenze

• 6+ years of experience in CRM, promotions, or campaign management.
• Strong understanding of segmentation strategies.
• Proven leadership experience in managing a team.
• Excellent project management and organizational skills.

Mansioni

• Lead planning and execution of BTL campaigns.
• Design personalized campaign journeys for player satisfaction.
• Optimize promotional spend through data-driven insights.
• Manage a team of CVM Specialists.

Conoscenze

CRM experience

Data-driven decision making

Project management

Fluent in English and Italian

Customer lifecycle management

Team leadership

Descrizione del lavoro

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Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do:

• Lead the planning and execution of all BTL campaigns for the Casino vertical, targeting customer segments across the several lifecycles — from retention to reactivation and cross-sell — through tailored offers, incentives and automated promotional journeys through Optimove.
• Leverage advanced segmentation and behavioral data to design personalized campaign journeys that enhance player satisfaction and drive long-term value.
• Own the promotional performance of Casino BTL activity within Optimove, ensuring the design and delivery of impactful offers aligned with player needs and business goals
• Spearhead data-driven insights to optimize promotional spend, improve return on investment, and enhance player lifetime value.
• Manage and mentor a team of CVM Specialists, ensuring effective campaign execution, clear prioritization, and ongoing professional growth. Foster a collaborative, data-driven culture focused on continuous improvement.
• Support operational excellence by ensuring campaigns run smoothly across systems and tools. Act as a point of escalation for Casino BTL promotional issues, partnering with Customer Care and Tech to resolve them quickly and effectively.

What you’ll bring:

• 6+ years of experience in CRM, promotions, or campaign management, ideally in the online gaming industry or a similarly fast-paced, data-driven environment.
• Strong understanding of customer lifecycle management, player behavior, and segmentation strategies, with hands-on experience in driving multi-touchpoint promotional campaigns.
• Proven leadership experience, with the ability to manage, motivate, and develop a team while fostering high levels of ownership and accountability.
• Data-driven mentality, with the ability to interpret performance metrics, extract insights, and turn them into actionable strategies and optimizations.
• Excellent project management and organizational skills, capable of managing multiple campaigns simultaneously and delivering on deadlines.
• An excellent understanding of Casino products and industry and passion for the game.
• Effective communicator, fluent in both Italian and English, with the ability to align and influence across functions and present ideas clearly to senior collaborators.

Why choose us:

• Permanent Contract with Hybrid Work .
• Supplemental Health Insurance.
• The option to join our company Share Saving Scheme.

Choose us also for:

• An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion ;
• Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches;
• Learning and Development: access a platform full of training courses , join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;
• Parental Leave Packages: additional support for you, children and financial aid for mothers;

Much more about us:

• Have a look at our amazing blog Inside. Hear directly from our employees at the following link:
• Reviews and comments from our and pages. Put yours!

Flutter is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.