Business Development&digital Marketing Manager

ABB; Sesto San Giovanni; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading company in robotics is seeking a Business Development & Digital Marketing Manager to drive strategy and market expansion. This role involves a deep understanding of digital marketing and proven expertise in market analysis and campaign execution. The ideal candidate will possess strong teamwork and interpersonal skills and be fluent in both English and Italian. Join a dynamic team committed to enhancing market presence and achieving sustainable growth.

Competenze

• 5+ years experience in a similar role
• Expertise in digital products and services
• Fluent in English and Italian

Mansioni

• Define customer needs and develop business strategies.
• Provide market intelligence for new markets and key segments.
• Coordinate product marketing launch and monitor performance.

Conoscenze

Digital Marketing

Market Analysis

Customer Orientation

Teamwork

Formazione

Degree in Marketing, Economics, or Engineering

Descrizione del lavoro

Business Development & Digital Marketing Manager

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

We are looking for a Business Development & Digital Marketing Manager to join our Robotics & Discrete Automation business. You will contribute to local division strategy definition and execution through the analysis and identification of new markets, segments, and/or product solutions.

Responsibilities

1. Define customer needs for the portfolio, securing customer advantages and benefits, as well as white spot analysis and connected strategies to penetrate the market. Develop and implement business strategies for newly defined areas in alignment with the division.
2. Provide market intelligence support for the identification and development of new markets, key customer segments, or solutions.
3. Identify, guide, or contribute to the identification and acquisition of opportunities to expand into newly defined areas. Collaborate with internal contacts to ensure alignment, efficiency, and effectiveness in implementing the commercial strategy.
4. Coordinate product marketing launch development plans. Ensure achievement of budget (volumes) and profitable growth targets.
5. Develop digital marketing strategies by studying economic indicators, tracking supply and demand changes, identifying customer needs, and monitoring competitors.
6. Measure and report performance of digital marketing campaigns against goals (ROI and KPIs); identify trends and insights, and optimize spend and performance accordingly.
7. Plan, execute, and measure experiments and conversion tests; evaluate customer experience across channels; identify critical conversion and drop-off points; optimize user funnels.

Qualifications

1. A degree in Marketing, Economics, or Engineering.
2. At least 5 years of experience in a similar role, with deep expertise in digital marketing, digital products and services, campaign organization, planning, management, KPIs, and reporting across channels.
3. Proven experience in planning and executing marketing and digital campaigns in a multi-channel environment.
4. Sound knowledge of the automation or robotics market.
5. Fluent in English and Italian, both written and spoken.
6. Strong interpersonal skills and ability to work in a multicultural environment at different levels.
7. Teamwork, customer orientation, and proactive approach.

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