Building Segment Marketing Specialist

Eaton Corporation; Segrate; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading global energy solutions company is seeking a Building Segment Marketing Specialist in Segrate. The role involves developing marketing strategies, analyzing market data, and managing digital marketing efforts. Candidates should have at least 5 years of B2B sales and marketing experience, along with a relevant degree. Fluent English and Italian are required. The position offers a permanent contract and opportunities for learning and development.

Servizi

Permanent contract

Learning & Development opportunities

Commitment to inclusion and diversity

Competenze

• At least 5 years of experience in B2B sales and/or marketing roles.
• Knowledge of customer needs and purchase drivers within the segment.
• Experience in Energy Transition markets is highly beneficial.
• Fluent written and spoken English and Italian.

Mansioni

• Collaborate with local sales and marketing teams to develop business strategies.
• Define segment marketing strategies and develop marketing plans.
• Analyze market data and conduct competitor analyses.
• Oversee digital marketing efforts and manage local budgets.
• Act as the PR spokesperson for the targeted segment.

Conoscenze

Excellent verbal and written communication skills

Networking abilities

Self-starter

Result-oriented

Data-driven

Digital savvy

Strong analytical skills

Creative problem solver

Time management skills

Formazione

Bachelor's or Master’s degree in engineering, marketing, communications, business, or related fields

Descrizione del lavoro

EATON is looking for

Building Segment Marketing Specialist

Location: Segrate, Milan

Do you want to work for a global company that values ethics, inclusion, diversity, and its people?

Join Eaton and help us provide energy-efficient solutions that make a real impact on the environment. We make what matters work.

Eaton’s Electrical Sector is a global leader with expertise in power distribution and circuit protection, backup power protection, control and automation, lighting and security, structural solutions and wiring devices, solutions for harsh and hazardous environments, and engineering services. Eaton is positioned to address today’s critical electrical power management challenges through its global solutions.

• What you’ll do

The Segment Marketing Specialist collaborates actively with local sales and marketing teams to develop business strategies for supported industry segments. They define segment marketing strategies, target audiences, and develop and execute marketing plans to support long-term business goals and meet marketing and sales targets annually.

They analyze market data, conduct competitor analyses (e.g., win-loss analysis), and review country volumes and market share.

The role includes managing country segment content (technical prescriptions, digital content), supporting customer data integrity, and overseeing digital marketing efforts.

They own the segment lead management process, including lead generation, follow-up with sales, and continuous improvement.

They define and implement partner strategies with third-party companies and deploy relevant partner programs.

They own local segment events.

They manage segment media buying campaigns, including strategy, content localization, production, and ROI analysis.

They serve as the PR spokesperson for the targeted segment.

They drive content localization on country site pages and implement segment SEO strategies.

They manage the segment’s local budget in coordination with the marketing manager.

• Qualifications
• Bachelor's or Master’s degree in engineering, marketing, communications, business, or related fields
• At least 5 years of experience in B2B sales and/or marketing roles, with knowledge of customer needs and purchase drivers within the segment, and understanding of Eaton’s portfolio advantages for engaging partners and customers.
• Experience in Energy Transition markets is highly beneficial.
• Experience working with international cross-functional teams in a dynamic environment.
• Fluent written and spoken English and Italian.

• Skills
• Excellent verbal and written communication skills and networking abilities to build confidence with colleagues and customers.
• Self-starter, independent, team-oriented.
• Result-oriented, data-driven, digitally savvy, with strong analytical and reporting skills.
• Creative problem solver with good time management skills.

• What Eaton offers
• Permanent contract in a fast-growing global company
• Learning & Development opportunities through Eaton University
• Commitment to inclusion and diversity, promoting equal employment opportunities for all applicants and employees.

LI- EC1

We are committed to ensuring equal employment opportunities for all applicants and employees. Our recruitment processes use balanced selection criteria and avoid discrimination based on age, race, gender, disability, religion, or other protected statuses.