Define a brand development strategy based on a solid understanding of user, market, and competition.
Lead the development of marketing strategies and plans, collaborating with marketing-related functions to execute these plans, including creative, advertising, PR, social media, and EDM.
Collaborate with product and operations teams to develop brand strategies and allocate resources needed to achieve brand goals.
Guide the creation of high-quality and effective marketing materials that align with the overall brand strategy.
Identify new marketing opportunities that fit with the brand to maximize growth potential.