Branding Manager

JR Italy; Pavia; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative firm is seeking a passionate Brand Manager to drive brand development strategies and lead marketing initiatives. This role involves collaborating with various teams to create effective marketing materials and identify new opportunities for growth. The ideal candidate will have over five years of experience in brand management, with a strong grasp of both traditional and digital marketing strategies. If you're eager to build a brand from the ground up and thrive in a dynamic environment, this is the perfect opportunity for you.

Competenze

• 5+ years of experience in brand or marketing management.
• Strong data analysis and interpersonal skills.

Mansioni

• Define brand development strategy based on user and market understanding.
• Lead marketing strategies and collaborate with creative and PR teams.

Conoscenze

Brand Management

Digital Marketing

Data Analysis

Interpersonal Skills

Descrizione del lavoro

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Responsibilities

1. Define brand development strategy based on a solid understanding of user, market, and competition.
2. Lead the development of marketing strategies and plans, collaborating with marketing-related functions to execute the plan, including creative, advertising, PR, social media, and EDM.
3. Collaborate with product and operations teams to develop brand strategies and allocate resources to achieve brand goals.
4. Guide the creation of high-quality, effective marketing materials aligned with the overall brand strategy.
5. Identify new marketing opportunities that align with the brand and maximize growth potential.

Qualifications

• At least 5 years of experience as a brand manager or marketing manager.
• Experience with both traditional and digital marketing in the Italian or Western European markets is a plus.
• Passionate about building a brand from the ground up.
• Strong data analysis skills.
• Excellent interpersonal skills.
• Proficiency in English is required; proficiency in Italian is a plus.