Branding Manager

Anker Innovations LTD; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking an experienced Brand Manager to spearhead brand development and marketing strategies. In this pivotal role, you will define the brand's development strategy based on a thorough understanding of the market and competition. Collaborating closely with various functions, you will lead the execution of comprehensive marketing plans that encompass creative, advertising, PR, and digital marketing efforts. If you are passionate about building a brand from the ground up and have a strong analytical mindset, this opportunity is perfect for you to make a significant impact in a dynamic environment.

Competenze

• 5+ years of experience as a brand or marketing manager is essential.
• Strong data analysis and interpersonal skills are required.

Mansioni

• Define brand development strategy based on market understanding.
• Lead marketing strategy development and execution.

Conoscenze

Brand Management

Digital Marketing

Data Analysis

Interpersonal Skills

Traditional Marketing

Formazione

Bachelor's Degree

Descrizione del lavoro

Responsibilities

• Define brand development strategy base on solid understanding on user/market/competition.
• Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.
• Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals.
• Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

Qualifications

• 5+ years working experience working as a brand manager or marketing manager is a MUST.
• Experience of both traditional marketing and digital marketing of Italy or Western European market is a plus.
• Passionate to build brand from zero/little base.
• Strong data analysis capability.
• Good interpersonal skills.
• Proficient in English is a must, a certain level mastery of Italian is a plus.
• Bachelor degree or above