Brand Specialist

The British American Tobacco Group; Roma; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading global company in Rome seeks a Brand Executive to maximize brand potential through strategies and consumer engagement. Responsibilities include leading brand projects and collaborating with internal teams. Ideal candidates have 2-3 years of brand management experience in FMCG and strong analytical skills. Offering a market-leading bonus and various benefits including health plans and career development opportunities.

Servizi

Market-leading annual performance bonus

Health plans

Flexible holidays

Transportation support

Career development opportunities

Competenze

• 2-3 years of experience in brand management, preferably in FMCG.
• Proactive, flexible, and able to manage projects effectively.
• Attention to detail and strong presentation skills.

Mansioni

• Lead and evaluate projects to implement brand strategies.
• Manage budget allocations within approved limits.
• Analyze market data to identify new marketing opportunities.

Conoscenze

Brand management

Analytical skills

Leadership

Project management

Fluent in English and Italian

Formazione

University Degree

Strumenti

Word

Excel

PowerPoint

Descrizione del lavoro

BAT is evolving into a global multi-category business with the purpose of creating A Better Tomorrow by Building a Smokeless World.

British American Tobacco Italy has an exciting opportunity for a Brand Executive in Rome.

The role aims to maximize the potential of the assigned brand by developing, communicating, and implementing strategies and consumer engagement activities aligned with Marketing, Brand Portfolio, and Consumer Space strategies to achieve brand objectives. Responsibilities include coordinating research, development, and execution of merchandising strategies and designing communication materials to ensure optimal brand presence and positioning.

Your key responsibilities will include:

1. Lead and evaluate projects to implement brand strategies, including product and campaign development in collaboration with internal stakeholders.
2. Manage budget allocations effectively within approved budgets.
3. Brief and manage agencies for brand projects.
4. Analyze market data to identify new marketing opportunities.
5. Support brand planning in collaboration with the Market Category Manager.
6. Mentor trainees and interns, transferring know-how to new team members.
7. Create promotional materials for key customers and specific locations.
8. Develop relationships with advertising suppliers and manage contracts to ensure quality and timeliness.
9. Coordinate communication between Brand Marketing, Trade Marketing, and Operations to execute plans effectively.
10. Provide competitive insights to maintain BAT’s market advantage.
11. Drive innovation to increase the effectiveness of brand activities.

What are we looking for?

• University Degree
• 2-3 years of experience in brand management, preferably in FMCG
• Attention to detail, presentation skills, and a sense of ownership
• Leadership and influence skills
• Strong analytical and data-driven mindset
• Proactive, flexible, and project management skills
• Ability to develop effective in-store communication and promotions
• Commercial mindset
• Fluent in English and Italian
• Proficiency in Word, Excel, PowerPoint

What we offer you?

• Market-leading annual performance bonus
• Various benefits including health plans, work-life balance initiatives, transportation support, and flexible holidays
• Opportunities for internal advancement and career development
• Access to online learning and leadership programs
• A transformative environment focused on continuous improvement

Why join BAT?

We are recognized as a Global Top Employer, fostering collaboration, inclusion, and partnership. We support diverse backgrounds and career breaks through programs like The Global Returners. Learn more about our culture and employee experience here. We are committed to providing accommodations during the recruitment process to support your full potential.