Brand Manager Women Health Central and Eastern Europe

JR Italy; Varese; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a Senior Brand Manager for Women's Health to drive innovative marketing strategies and product launches. This role involves collaborating closely with various departments to ensure successful product development and market positioning. The ideal candidate will have a strong marketing background, particularly in the pharmaceutical or FMCG sectors, and a proven track record of leadership in cross-functional environments. If you are passionate about making a difference in women's health and thrive in a dynamic setting, this opportunity is for you.

Competenze

• At least 3 years of experience in a marketing role in the pharmaceutical or FMCG industry.
• Strong strategic mindset and ability to collaborate at all levels.

Mansioni

• Shape the marketing strategy for women's health products.
• Monitor market trends and competitive situations.

Conoscenze

Marketing Skills

Digital Marketing

Analytical Skills

Strategic Thinking

Leadership

Formazione

Master’s Degree in Marketing

Commercial Engineering

Business Economics

Descrizione del lavoro

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Brand Manager Women Health Central and Eastern Europe, Varese

Client: UPSA

Location:

Job Category: Other

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EU work permit required: Yes

Job Reference:

192742033418564403233712

Job Views:

2

Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description:

Laboratoires UPSA (Union de Pharmacologie Scientifique Appliquée), founded in 1935 by Dr Camille Bru in Agen, has embodied innovation and expertise in the healthcare field for almost 90 years.

Specializing in the management of pain, flu, energy, digestion, and sleep, we have built a solid reputation across Europe with iconic brands such as Dafalgan, one of the most influential in Belgium.

Today, as part of the Taisho Pharmaceutical group, UPSA continues to strengthen its commitment to public health in Belgium, with the ambition to grow through new categories and the existing portfolio.

Our mission is clear: to meet the ever-changing needs of patients by offering effective and accessible self-medication solutions.

In this spirit of continuous innovation, UPSA recently broadened its horizons by teaming up with Nourished, a leader in personalized nutrition, and acquiring Serelys, a specialist in women's health. These strategic partnerships enable us to enrich our offering with even more targeted and innovative solutions, while remaining true to our primary vocation: improving the daily lives of everyone.

MISSION

To make our “Conquest 2027” vision a reality, we are strengthening our marketing team with the position of Senior Brand Manager Women Health. Seize this opportunity to make a difference! Work in close collaboration with the Marketing team to:

• Shape the innovation & new launches marketing strategy in the Women Health field.
• Prepare launch plan (understand drivers for prescription and OTC purchase, key SKUs, forecasted sales) 6-18 months prior to launch in collaboration and alignment with Distributor Finance, and Supply Chain departments.
• Allocate priorities across countries in the region and in terms of portfolio development.
• Define key strategic pillars supported by the development and promotion of effective communication and marketing material.
• Lead in managing marketing activities (e.g., Cycle Meeting preparation, business reviews, consolidation of product forecasting, business case preparations) in collaboration with CL, science team, and distributors.
• Prepare briefings, coordinate, and follow-up with external agencies to develop marketing material, market research when needed to support countries in the Region.
• Monitor competitive situation, market trends, and broader environment: Provide information on performance, key competitors, market dynamics, pricing impact, and customer/patient needs in preparation for key business reviews and management and/or regional ad-hoc requests.
• Be actively involved in product development in relation to market needs and opportunities.
• Analyze and understand market performance of the focus products and develop short-term tactics to capture market opportunities in line with strategic pillars.
• Responsible for coordinating the marketing budget, spent according to plan and priorities.
• Establish strong working relationships with key internal stakeholders (UPSA International, CLs, Regulatory Affairs, Medical department, and Finance).

REQUIREMENTS

• Master’s degree in marketing, commercial engineering, business economics, Finance, or equivalent.
• Ability to quickly learn & adapt to changing environment.
• At least 3 years of experience within a Marketing role in the pharmaceutical or FMCG industry.
• Strong marketing/digital skills, able to think strategically, develop strong briefings whilst being pragmatic to ensure excellence in execution.
• Have a growth mindset and capacity to think outside of the box.
• Previous experience in medical detailing is preferred.
• Strong strategic and commercial mindset.
• Ability to collaborate at all levels of the organization and business-oriented.
• Good analytical mindset – ability to drive projects based on data.
• Successful leadership projects and proven track record of working in a cross-functional environment.
• Passionate, innovative, accountable with the right balance between speed, quality, and risks, autonomous, proactive.