Brand Manager Women Health Central and Eastern Europe

JR Italy; Pavia; In loco; EUR 45.000 - 75.000; Tempo pieno

Descrizione del lavoro

An established industry player in healthcare is seeking a Senior Brand Manager for Women's Health to drive innovative marketing strategies across Central and Eastern Europe. This role offers the chance to shape product launches, collaborate with cross-functional teams, and analyze market performance to capture growth opportunities. Join a dynamic marketing team dedicated to improving patient outcomes and delivering effective self-medication solutions. If you are passionate about marketing in the pharmaceutical sector and ready to make a significant impact, this is your opportunity to shine.

Competenze

• Master’s degree in marketing or related field required.
• 3+ years of experience in pharmaceutical or FMCG marketing.

Mansioni

• Develop marketing strategies for women's health products.
• Coordinate marketing activities and manage budgets effectively.

Conoscenze

Marketing Skills

Digital Skills

Analytical Skills

Strategic Thinking

Project Management

Formazione

Master’s Degree in Marketing

Commercial Engineering

Business Economics

Descrizione del lavoro

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Brand Manager Women Health Central and Eastern Europe, Pavia

Client: UPSA

Location: Pavia, Italy

Job Category: Other

EU work permit required: Yes

Job Reference: 192742033418564403233713

Job Views: 2

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Laboratoires UPSA (Union de Pharmacologie Scientifique Appliquée), founded in 1935 by Dr. Camille Bru in Agen, has embodied innovation and expertise in the healthcare field for almost 90 years.

Specializing in the management of pain, flu, energy, digestion, and sleep, we have built a solid reputation across Europe with iconic brands such as Dafalgan, one of the most influential in Belgium.

Today, as part of the Taisho Pharmaceutical group, UPSA continues to strengthen its commitment to public health in Belgium, with the ambition to grow through new categories and the existing portfolio.

Our mission is clear: to meet the ever-changing needs of patients by offering effective and accessible self-medication solutions.

In this spirit of continuous innovation, UPSA recently broadened its horizons by teaming up with Nourished, a leader in personalized nutrition, and acquiring Serelys, a specialist in women's health. These strategic partnerships enable us to enrich our offering with even more targeted and innovative solutions, while remaining true to our primary vocation: improving the daily lives of everyone.

MISSION

To make our “Conquest 2027” vision a reality, we are strengthening our marketing team with the position of Senior Brand Manager Women Health. Seize this opportunity to make a difference! Work in close collaboration with the Marketing team to:

• Shape the innovation & new launches marketing strategy in Women Health.
• Prepare launch plans (understand drivers for prescription and OTC purchase, key SKUs, forecasted sales) 6-18 months prior to launch in collaboration and alignment with Distributor Finance and Supply Chain departments.
• Allocate priorities across countries in the region and in terms of portfolio development.
• Define key strategic pillars supported by the development and promotion of effective communication and marketing material.
• Lead marketing activities (e.g., Cycle Meeting preparation, business reviews, consolidation of product forecasting, business case preparations) in collaboration with CL, science team, and distributors.
• Prepare briefings, coordinate, and follow-up with external agencies to develop marketing material and market research as needed to support countries in the region.
• Monitor competitive situations, market trends, and broader environment: provide information on performance, key competitors, market dynamics, pricing impact, and customer/patient needs for business reviews and regional requests.
• Be actively involved in product development based on market needs and opportunities.
• Analyze and understand market performance of focus products and develop short-term tactics to capture market opportunities aligned with strategic pillars.
• Coordinate the marketing budget, ensuring spending aligns with plans and priorities.
• Establish strong working relationships with key internal stakeholders (UPSA International, CLs, Regulatory Affairs, Medical, and Finance).

REQUIREMENTS

• Master’s degree in marketing, commercial engineering, business economics, Finance, or equivalent.
• Ability to quickly learn & adapt to changing environments.
• At least 3 years of experience in marketing within the pharmaceutical or FMCG industry.
• Strong marketing/digital skills, strategic thinking, and pragmatic execution capabilities.
• Growth mindset and ability to think outside the box.
• Previous experience in medical detailing is preferred.
• Strong strategic and commercial mindset.
• Ability to collaborate at all levels and a business-oriented approach.
• Good analytical skills and ability to drive projects based on data.
• Successful leadership of projects and experience working cross-functionally.
• Passionate, innovative, accountable, autonomous, proactive, with a balance between speed, quality, and risk management.