Brand Manager Philadelphia

Mondelez International; Cascina Vignazza; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading snacks company in Italy seeks a Brand Manager for Philadelphia. The ideal candidate will have 4-5 years of brand management experience in FMCG and possess strong analytical and creative skills. Responsibilities include executing brand strategies, managing P&L, and leading marketing campaigns. Fluent English and Italian are required. Join us to drive sustainable growth and innovation.

Servizi

Relocation Support Available

Competenze

• Minimum of 4 to 5 years brand management experience, preferably in FMCG.
• Fluent in English and Italian.

Mansioni

• Execute brand strategy for Philadelphia.
• Develop 3-year marketing plans aligned with company vision.
• Lead 360° activation programs to drive brand growth.
• Manage Marketing Budget and P&L responsibilities.

Conoscenze

Delivering results

Marketing in FMCG

Analytical skills

Project management

Creative mindset

Cross-functional influence

Formazione

University degree and MBA or Master’s degree

Descrizione del lavoro

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge :

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Philadelphia is a category leader and a historic brand loved by Italian families. With a strong heritage and deep consumer connection, it plays a key role in the cheese category.

As Brand Manager Philadelphia, you will translate market & consumer insights into brand strategies and action plans that drive sustainable growth.

Responsibilities include :

Equity localization :

Localize Philadelphia’s brand equity with a long-term strategy and short-term actions that reflects its positioning with a clear brand purpose.Strategic planning : Develop 3-year marketing plans Philadelphia in line with the company’s and country’s vision.Use consumer insights and market trends to define and refine brand strategy.Lead and develop 360° activation programs (ATL / BTL) to drive brand growth and consumer engagement.Work with internal & external stakeholders to secure execution excellence of programsDevelop annual media plans to maximize reach and impact.Work with central marketing team and creative agencies as “one team” to develop brand plans & big activationsLead portfolio management for Philadelphia, ensuring a strong and competitive brand offering in the Italian market.Develop Go to market strategies for new productsOn-going : Have full P&L responsibility, build-up of annual budgets & monthly forecastsManage Marketing BudgetClosely co-operate with internal stakeholders (Category Planning, Sales, Finance, PCM, etc.) &Conduct market analysis on a regular basis to drive deep understanding of performance drivers to propose action plans accordinglyMonitor business against specific KPIs ( sell-in, sell-out, market shares, Equity tracking, etc.)

Culture :

Stay connected with Central Marketing TeamInspire trust, passion & winning attitude throughout the organization

The right person for the job :

University degree and MBA or Master’s degreeA minimum of 4 / 5 years brand management experience, FMCG preferredStrong strategic thinking, problem solving capabilities & agility in a dynamic environmentAnalytic & creative thinking skillsStrong & broad commercial acumenAbility to influence, cross functional and cross-cultural teams in an engaging wayDrive for results, high level of autonomy, team player & agility to perform in a dynamic environmentFluent in English and Italian is mandatory

Relocation Support Available?

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Job Type

RegularBrand & Portfolio ManagementMarketing

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J-18808-Ljbffr