Brand Manager Italy - Corona

AB InBev; Pavia; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

Join AB InBev as a Brand Manager for Corona, leading innovative 360 marketing campaigns to strengthen the brand's market presence. You will collaborate across teams to ensure exceptional execution and manage a substantial marketing budget while driving growth and visibility for Corona in Italy.

Servizi

Supportive and inclusive work culture

Opportunities for growth and development

Creative working environment

Global networking opportunities

Competenze

• 2-3 years of experience in brand management in Italy or FMCG.
• Strong understanding of brand strategy and marketing principles.
• Ability to work in fast-paced, collaborative environment.

Mansioni

• Assist in designing and implementing 360-degree marketing campaigns.
• Monitor campaign performance and provide insights based on sales.
• Manage budget for Corona Italy and align strategies with stakeholders.

Conoscenze

Brand strategy

Marketing principles

Consumer behaviour

Project management

Creative thinking

Communication

Collaboration

Analytical skills

Presentation skills

Formazione

Bachelor's degree in Marketing, Business, or related field

Descrizione del lavoro

Apply locations Italy Milano time type Full time posted on Posted 4 Days Ago job requisition id 30075586 Seniority Level : Mid-Senior Level

Brand Manager Corona at AB InBev

Position Overview

This is an exciting opportunity to join a global beer brand that is transforming the beer landscape in Italy. As Corona Brand Manager, you will play a key role in the brand's growth and presence in the market by supporting the creation and execution of integrated 360 marketing campaigns.

You will work closely with cross-functional teams, including sales, catman, trade marketing, to bring brand initiatives to life across stores and bars in the country. You will also be part of the execution of Olympics, our main platform, with Milano Cortina Winter Olympics coming up in 2026.

Corona is #1 bet for the Italian business and for the Business Unit, top 3 Corona markets in Europe. In this dynamic role, the main focus is to ensure the brand is executed to its highest standards, with a full 360 mindset, to continue to deliver growth and revenue for the Zone.

Job Purpose

The purpose of the role is to implement the brand strategy and marketing plans in Italy, supporting the Senior Brand Manager. You will implement marketing concepts and activities and execute these projects internally and externally aligned with brand vision and in cooperation with agencies and suppliers. You will work closely with our internal and external stakeholders to align the plans and take ownership of the results. You will also be responsible for the analysis and evaluation of the conducted marketing activities as well as responsible for the efficient management of the marketing budget and budget planning for Corona.

Key Responsibilities

Campaign Development & Execution :

• Assist the Senior Brand Manager and Marketing Manager in designing and implementing 360-degree marketing campaigns such as our 100% Natural Campaign or Golden Moments Campaign.
• Ensure seamless execution of these campaigns across all channels, from ATL (Above the Line) to BTL (Below the Line).
• Collaborate closely with sales teams to align marketing strategies with in-store and on-trade execution.
• Ensure brand plans are effectively executed across stores and bars to drive sales and brand visibility.

Collaborations & Partnerships :

• Deliver execution of our #1 priority platform with Milano Cortina 2026.
• Identify and manage opportunities for cross-brand collaborations that can enhance Corona’s presence in connection with local culture.
• Build and nurture relationships with key stakeholders including agencies, retailers, distributors, media partners.

Market Insights & Performance Tracking :

• Monitor campaign performance and provide insights based on sales and consumer feedback.
• Adjust strategies as needed to optimize market impact and deliver against key KPIs.

Cross-functional collaboration :

• Work closely with trade marketing, sales, catman, revman and supply to ensure seamless execution of our plans in the market.
• Lead routines with key stakeholders to ensure proper project management as well as provide regular project updates.

Budget Management :

• Ownership of budget for Corona Italy ensuring we spend our money according to strategic priorities and in the most efficient way according to our LE.

Key Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of proven experience in brand management in Italy or a related role in FMCG.
• Strong understanding of brand strategy, marketing principles, and consumer behaviour.
• Proven track record in delivering complex, multi-stakeholder projects and organizational skills.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Excellent communication, presentation and influencing skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Proficiency in English.

What We Offer :

In this role, you’ll have the potential to transform our business and your career. You’ll get the support you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just be the right candidate to help us create a future with more cheers.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

About Us

Headquartered in Leuven, Belgium, AB InBev is the world’s biggest brewer. We’re based in 16 European countries, with four different business units in 12 different time zones and 28 breweries. And this scale is built on solid foundations. Our history stretches back over 600 years, right back to when French monks were brewing their first Leffe beer.

Today, working with brands like Stella Artois, Corona and our American brand Budweiser, we keep dreaming big. We brew the world’s most-loved beers, build iconic brands and create meaningful experiences.

We are a company of owners. We believe that you get out what you put in. We strive to be the best. Pursuing our dream, committed to improving lives for more people in more communities.

For this reason, we pour ourselves into our work, and keep celebrating the great times that bring us together.

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