Brand Manager - Italy

LifeStyles Healthcare; Sesona; Ibrido; EUR 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

A leading company in sexual wellness seeks a Senior Marketing Manager to enhance brand presence in Italy. This strategic role involves developing and executing marketing initiatives, driving growth through collaboration with cross-functional teams while analyzing market trends and managing campaigns effectively.

Competenze

• 3-5 years in brand management in FMCG, personal care, or OTC.
• Experience managing end-to-end campaigns across channels.
• Strong analytical and project management skills.

Mansioni

• Develop and implement brand strategy in Italy.
• Manage media planning, digital campaigns, and social media.
• Analyze market trends and set strategic priorities.

Conoscenze

Analytical Skills

Project Management

Cross-Functional Collaboration

Creative Problem-Solving

Fluency in Italian

Fluency in English

Descrizione del lavoro

Senior Marketing Manager – Southern Europe

Department : Marketing

Work Type : Hybrid (office / home)

Job Summary :

We're seeking an experienced Brand Manager to drive growth and enhance our market presence in Italy. In this strategic role, you will lead the development and execution of brand and marketing initiatives, playing a key part in shaping our business direction.

You will excel by leading cross-functional collaboration in a dynamic international environment and guiding external partners to realize our brand vision effectively.

Key Responsibilities :

• Develop and implement the brand strategy in Italy, aligned with regional and global guidelines.
• Manage media planning, digital campaigns, social media, and influencer programs tailored to the Italian market.
• Oversee product portfolio management, including launches, relaunches, packaging, and local adaptations.
• Analyze market trends, consumer insights, and competitor activities to set strategic priorities.
• Collaborate with Trade Marketing and Sales to ensure integrated campaign execution and retail alignment.
• Coordinate with agencies and partners for creative, media, and PR deliverables.
• Monitor marketing KPIs and ROI, ensuring ongoing improvements.

Required Experience and Qualifications :

• 3-5 years in brand management, preferably within FMCG, personal care, or OTC sectors.
• Experience managing end-to-end campaigns across ATL, BTL, and digital channels.
• Strong analytical and project management skills.
• Experience working with cross-functional teams and external agencies.
• Fluent in Italian and English, both spoken and written.

Preferred Skills and Abilities :

• Entrepreneurial mindset with initiative and ownership.
• Ability to navigate ambiguity and act without fully defined processes.
• Agile, adaptable, and resilient in a fast-paced environment.
• Strong accountability, capable of working autonomously while aligning with company processes.
• Creative problem-solving combined with operational discipline.

About the Company

LifeStyles has a history dating back to 1905, when Eric Ansell began making condoms in Richmond, Australia.

Today, LifeStyles is a global leader in sexual wellness, offering a broad range of condoms, lubricants, and related products in over 60 countries.

With a large portfolio of trademarks, LifeStyles manufactures and markets products under brands like SKYN, LifeStyles, Manix, Unimil, Blowtex, and Control. The company supports initiatives promoting sexual health and operates manufacturing facilities in Thailand, India, and Spain, employing over 1,600 people worldwide.

Created in 2017, LifeStyles Healthcare was acquired by Linden Capital Partners, a private equity firm focused on healthcare. As of December 2022, the company continues to evolve as a standalone entity, offering new opportunities for growth and innovation.

LifeStyles Healthcare is an equal opportunity employer, committed to diversity and inclusion. We value integrity, respect, safety, and teamwork, and we invite you to join our dynamic team.

All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Discover more about us and see employee testimonials on our website. Due to high application volumes, only selected candidates will be contacted.

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