Brand Manager

TN Italy; Firenze; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative hospitality firm is seeking a Brand Manager to launch and shape a new concept in Florence. This role involves driving strategies that align with business goals, managing relationships with local influencers, and enhancing guest experiences. As part of a passionate team, you will create engaging content and develop partnerships that resonate with the local community. This is an exciting opportunity to make a significant impact in a vibrant city, known for its rich culture and culinary scene, while enjoying a creative and rewarding work environment.

Servizi

Significant discounts across the Ennismore portfolio

Competitive compensation

Development opportunities

Creative work environment

Competenze

• Proven track record in building lifestyle brands in the Italian market.
• Strong network across art, design, fashion, and culinary scenes.

Mansioni

• Drive innovative strategies to position The Hoxton as a local hotspot.
• Manage local communications and partnerships to enhance brand visibility.

Conoscenze

Brand Management

Social Media Management

Copywriting

Event Planning

Marketing Strategy

Networking

Formazione

Bachelor's Degree in Marketing or related field

Strumenti

Social Media Platforms

Email Marketing Tools

Descrizione del lavoro

We are looking for a Brand Manager to join our team at The Hoxton, Florence.

The Hoxton is preparing to open in Florence, Italy’s Tuscany region, renowned for Renaissance art, architecture, and monuments. This vibrant city is rich in culture and is the birthplace of gelato, making it an ideal second home for us.

The Florence location will feature 158 rooms, a 3-bedroom apartment called The House, a large ground-floor restaurant, wine bar, lobby bar, courtyard, basement meeting and event space, and a rooftop terrace.

Based in Florence and reporting to the General Manager, your responsibilities will include planning programming and partnership strategies, managing relationships with our Hox Friends, safeguarding brand values, and curating the guest experience. You will seek opportunities to enhance the experience for guests, members, and locals—from daily details to innovative big ideas—by spotting issues and opportunities and developing creative ideas, partnerships, offers, and packages to promote The Hoxton.

Job Description

What you'll do…

1. Be part of the core team launching The Hoxton in Florence, ensuring the hotel, restaurants, bars, and event spaces are embraced and frequented by locals, nationals, and internationals.
2. Drive innovative strategies that align with brand and business goals, making The Hoxton a hotspot for work, dining, drinking, resting, or entertainment.
3. Support the Head of Brand in executing a local PR strategy to keep the hotel and its venues top of mind for media and influencers, and to promote other Hoxton properties in Italy.
4. Create content and manage local restaurant social media channels in Florence with strategic input from our central communications team.
5. Build a community of loyal guests and supporters—Hox Friends, influencers, local professionals, and opinion leaders—who actively promote and visit The Hoxton and its venues.
6. Develop local partnerships and activations to reach new audiences, increase awareness, and position the brand locally.
7. Manage local communications, including creating emails and content for our platform, The Localist, on The Hoxton website.
8. Achieve room and restaurant/bar commercial targets by collaborating with F&B, sales, and revenue teams on ideas, offers, and packages.
9. Oversee the guest journey across hotel, F&B, and The Apartment, ensuring every touchpoint aligns with the brand and offers personal, innovative experiences.
10. Manage local marketing and graphic design budgets, working with the GM on planning and tracking expenditures.
11. Prepare design briefs for local collateral and campaigns for submission to our central design team.

Qualifications

What we're looking for...

1. A proactive, independent worker who also enjoys collaboration.
2. A creative thinker with a proven track record in building lifestyle brands and delivering results in the Italian market.
3. Ability to forge cultural partnerships, execute memorable events, and think strategically about marketing and bookings.
4. Excellent communicator skilled in copywriting and managing social media and email channels to grow engagement.
5. Experience and connections in Florence’s culinary scene to generate buzz and awareness for our destination restaurant.
6. A strong network of local and international contacts across art, design, fashion, music, tech, and wellness who can become brand partners and guests.
7. Ability to collaborate effectively with central Ennismore teams, including design, digital marketing, and communications.
8. An out-of-the-box thinker who makes brave choices and inspires others.
9. A person who values authenticity, teamwork, and fun, and is willing to try new approaches.

Additional Information

What’s in it for you…

1. The chance to launch and shape a new hospitality concept in Florence.
2. Join an innovative, fast-growing international group committed to building a global brand.
3. Work in a creative, rewarding environment that challenges norms.
4. Be part of a passionate team dedicated to exceptional hospitality and brand growth.
5. Enjoy significant discounts across the Ennismore portfolio, even after leaving.
6. Competitive compensation and development opportunities.

More about us…

The Hoxton is a series of community-focused hotels in vibrant neighborhoods. Since our first opening in Shoreditch, we've aimed to offer more than just a bed—creating spaces where style, value, and local culture converge, allowing guests to connect with the neighborhood and each other.