Brand Language Specialist

Confidential; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Luxury Brand is seeking a Brand Language Specialist to maintain the brand’s verbal identity across product labels, packaging, and communications. You will translate features into client-centric narratives and manage terminology with a centralized Brand Glossary.

You’ll review copy from internal teams and agencies, ensuring consistency with the brand voice and writing standards, while collaborating with cross-functional product teams to elevate storytelling.

Competenze

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of branding, tone of voice, and verbal identity systems.
• Ability to balance technical accuracy with creative, emotionally engaging communication.
• Experience developing language guidelines, brand terminology, and editorial standards.
• Excellent attention to detail and consistency.
• Strong collaboration and stakeholder management skills.
• Experience working with cross-functional creative and product teams.
• Native or fluent English.
• Italian as a second language preferred (additional languages are an advantage).

Mansioni

• Write both technical and collection copy for product labels, hangtags, packaging, product inserts, certificates, and other product communication materials.
• Translate technical product features, craftsmanship, and material innovations into meaningful, client-centric narratives.
• Manage the brand's terminology, naming conventions, and language usage, ensuring consistency across all internal and external communications.
• Maintain a centralized Brand Glossary, defining approved terminology, product vocabulary, messaging frameworks, and writing standards, aligned with internal copywriters and creative team.
• Review and edit copy produced by internal stakeholders and external agencies to ensure alignment with the brand's voice and language standards.
• Continuously refine the brand language by identifying opportunities to strengthen clarity, consistency, and emotional impact across product touchpoints.

Conoscenze

Writing

Editing

Storytelling

Branding

Verbal identity

Terminology management

Copywriting guidelines

Collaboration

English fluency

Italian language

Descrizione del lavoro

Luxury Brand is looking for a Brand Language Specialist responsible for maintaining the brand's verbal identity across all product and branding touchpoints. This role ensures consistency in labelling, product storytelling, and brand glossary.

Key Responsibilities

• Write both technical and collection copy for product labels, hangtags, packaging, product inserts, certificates, and other product communication materials.
• Translate technical product features, craftsmanship, and material innovations into meaningful, client-centric narratives.
• Manage the brand's terminology, naming conventions, and language usage, ensuring consistency across all internal and external communications.
• Maintain a centralized Brand Glossary , defining approved terminology, product vocabulary, messaging frameworks, and writing standards, aligned with internal copywriters and creative team.
• Review and edit copy produced by internal stakeholders and external agencies to ensure alignment with the brand's voice and language standards.
• Continuously refine the brand language by identifying opportunities to strengthen clarity, consistency, and emotional impact across product touchpoints.

Skills & Qualifications

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of branding, tone of voice, and verbal identity systems.
• Ability to balance technical accuracy with creative, emotionally engaging communication.
• Experience developing language guidelines, brand terminology, and editorial standards.
• Excellent attention to detail and consistency.
• Strong collaboration and stakeholder management skills.
• Experience working with cross-functional creative and product teams.
• Native or fluent English.
• Italian as a second language preferred (additional languages are an advantage).