Brand Language Specialist

Confidential; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Luxury Brand is seeking a Brand Language Specialist to ensure the brand's verbal identity across product and branding touchpoints. You will craft technical and collection copy for labels, packaging, and inserts, and translate features into engaging narratives.

You will manage terminology, maintain a centralized glossary, and align writing standards with the creative team. Collaboration with internal stakeholders and agencies is essential to uphold consistent brand language.

Competenze

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of branding, tone of voice, and verbal identity systems.
• Balance technical accuracy with creative, emotionally engaging communication.
• Experience developing language guidelines, brand terminology, and editorial standards.
• Excellent attention to detail and consistency.
• Strong collaboration and stakeholder management skills.
• Experience working with cross-functional creative and product teams.
• Native or fluent English.
• Italian as a second language preferred.

Mansioni

• Write technical and collection copy for product labels, hangtags, packaging, and other product communication materials.
• Translate technical product features and material innovations into client-centric narratives.
• Manage brand terminology and naming conventions across internal and external communications.
• Maintain a centralized Brand Glossary aligned with copywriters and the creative team.
• Review and edit copy produced by internal stakeholders and external agencies.
• Continuously refine brand language to improve clarity, consistency and emotional impact.

Conoscenze

Writing

Editing

Storytelling

Brand terminology

Editorial standards

Attention to detail

Cross-functional collaboration

Stakeholder management

Fluent English

Descrizione del lavoro

Luxury Brand is looking for a Brand Language Specialist responsible for maintaining the brand's verbal identity across all product and branding touchpoints. This role ensures consistency in labelling, product storytelling, and brand glossary.

Key Responsibilities

• Write both technical and collection copy for product labels, hangtags, packaging, product inserts, certificates, and other product communication materials.
• Translate technical product features, craftsmanship, and material innovations into meaningful, client-centric narratives.
• Manage the brand's terminology, naming conventions, and language usage, ensuring consistency across all internal and external communications.
• Maintain a centralized Brand Glossary, defining approved terminology, product vocabulary, messaging frameworks, and writing standards, aligned with internal copywriters and creative team.
• Review and edit copy produced by internal stakeholders and external agencies to ensure alignment with the brand's voice and language standards.
• Continuously refine the brand language by identifying opportunities to strengthen clarity, consistency, and emotional impact across product touchpoints.

Skills & Qualifications

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of branding, tone of voice, and verbal identity systems.
• Ability to balance technical accuracy with creative, emotionally engaging communication.
• Experience developing language guidelines, brand terminology, and editorial standards.
• Excellent attention to detail and consistency.
• Strong collaboration and stakeholder management skills.
• Experience working with cross-functional creative and product teams.
• Native or fluent English.
• Italian as a second language preferred (additional languages are an advantage).