Brand Executive

British American Tobacco; Roma; In loco; EUR 38.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in the FMCG sector is seeking a Brand Executive to support brand management efforts. The successful candidate will collaborate on brand strategies, lead projects, and conduct market analysis, all aimed at driving brand performance. This role requires analytical skills and a proactive approach, ideal for those passionate about elevating brands.

Competenze

• 3-4 years of experience in brand management; FMCG experience is a plus.
• Fluent in English (spoken and written).
• Proficient in Word, Excel, PowerPoint.

Mansioni

• Support the Senior Brand Manager in developing brand propositions.
• Lead specific brand projects and drive market analysis.
• Align with partners to ensure brand objectives are met.

Conoscenze

Analytical skills

Attention to detail

Presentation skills

Influencing internal and external partners

Decisiveness

Data-driven mindset

Proactive attitude

Flexibility

Commercial mindset

Strumenti

Word

Excel

PowerPoint

Descrizione del lavoro

BAT is evolving at a pace - truly like no other organisation.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

• SENIORITY LEVEL
• Experienced Professional
• FUNCTION
• Marketing
• LOCATION

ROLE POSITIONING AND OBJECTIVES

As a Brand Executive, you’ll support the Senior Brand Manager in developing new and existing brand propositions, from defining consumer-relevant positioning to planning and implementing supporting activities.

You’ll lead specific brand projects, ensuring execution within brief, and drive fact-based decision-making through market analysis and reports with clear recommendations. You should be a self-starter, willing to take ownership, and enjoy working in a pressured environment. Substantial coaching, on-the-job, and functional training will be provided as part of a development plan with tasks assigned according to your competence and growth needs.

• Reports to
• Senior Brand Manager

WHAT YOU WILL BE ACCOUNTABLE FOR

Aligning with various BAT partners (from agencies to Operations and Trade Marketing) to ensure brand objectives and activities are implemented with quality, within budget, and on schedule.

Preparing engagement programs and cycle plan activities to effectively implement and evaluate brand strategies at the field level.

Applying brand insights to consumer dialogue to differentiate marketing activities and optimize brand effectiveness.

Analyzing and reporting market research intelligence to estimate brand performance or issues, providing data-based recommendations and actions.

Monitoring and reporting brand expenditure to ensure it stays within the defined budget.

CAN THIS BE YOUR FUTURE ROLE? Do you have a passion for elevating brands? Do you possess high consumer and data acumen? Do you enjoy leading cross-cultural projects?

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

3-4 years of experience in brand management; FMCG experience is a plus.

Strong ownership and accountability.

Attention to detail and good presentation skills.

Ability to influence internal and external partners.

Decisiveness, analytical skills, and a data-driven mindset.

Proactive, flexible, pragmatic, and capable of making things happen.

Experience in developing in-store communication and promotions, coordinating third-party suppliers to influence consumer buying behavior.

Commercial mindset in all activities.

Fluent in English (spoken and written).

Proficient in Word, Excel, PowerPoint.

WE ARE BAT

At BAT, we are committed to creating a Better Tomorrow, driven by innovation.

Discover your potential at BAT. We are a global Top Employer with 53,000 employees across more than 180 markets, selling brands in over 200 markets, with manufacturing in 44 factories across 42 countries. We have established Tech Hubs for innovation, are recognized as diversity leaders, and have received sustainability awards.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork are core to BAT. Working with colleagues from diverse backgrounds makes us stronger and better prepared to meet our goals. Bring your unique perspective to our team.