Brand Coordinator

Reverse SpA; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Contract type

Permanent

Workplace : Mailand, Italien, Smart working 1 giorno a settimana

• COMPANY

Startup company in the world of residential heat pumps, landed in Italy to revolutionize the industry in the coming years. The context is young and strongly international. The team now consists of 100 employees, with the goal of growing 10-fold in the next 3 years.

• PROFILE

We are looking for a

• Brand Coordinator
• to develop and implement the marketing and communications plan for all activities - ultimately to help customers understand our products and services, drive acquisition and customer retention. Reporting to the Head of Marketing & Sales and working closely with the Digital Marketing Manager and Social Community Manager, he / she will be a key member of a tiny but growing marketing team and have a direct, massive impact on the growth of the business in the
• Italian market
• RESPONSIBILITIES
• Lead the coordination and execution of brand and marketing campaigns to drive brand and sales growth, including test and learn campaigns, gathering insight to inform future campaigns and communications.
• Create marketing collateral to support all channels, including website, social content, digital ad creative, customer communications, PR releases, sales brochures, and product sheets.
• Develop insight-driven marketing communications to help consumers understand the benefits of our products and produce locally relevant content with our design studio for our website and channels.
• Lead customer insights to improve customer journey and acquisition strategies.
• Manage and deliver brand partnerships to increase sales and brand visibility.
• Oversee third-party agencies and external suppliers to ensure high-quality, on-brand marketing collateral and activities.
• Collaborate with the central Marketing Team (Growth, Brand, Communications, PR) to adapt playbooks and blueprints for local plans and activities.
• REQUIREMENTS
• Minimum 5 years of experience in marketing agencies.
• Experience working with B2C or e-commerce clients.
• Proven ability to create engaging content aligned with marketing strategies.
• Excellent copywriting skills and creative judgment.
• Strong data interpretation and manipulation skills.
• Place of work: Milan (Via Torino)

LI-Hybrid