Brand Communications Manager

Crédit Agricole CIB; Milano; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading consumer electronics company is seeking a Brand and Communications Manager in Milan, Italy. The role requires developing and implementing marketing strategies, overseeing content creation, and managing media relations. Ideal candidates should possess over 7 years of relevant experience, particularly in the consumer electronics market. This full-time position emphasizes strategic thinking, strong communication skills, and a hands-on approach to project management.

Competenze

• +7 years experience in same role preferably in CE market including Business channels.

Mansioni

• Develop and implement overarching marketing, brand, and communication strategies.
• Create and manage content for various platforms, overseeing communications.
• Develop and execute integrated marketing and advertising campaigns.
• Ensure brand consistency across all channels and manage media relations.
• Analyze market trends and monitor consumer behavior.

Conoscenze

Strategic thinking

Strong written and verbal communication

Content creation and editing

Project management

Data analysis

Leadership

Crisis communication

Descrizione del lavoro

Our company: Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25,000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier. TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z. We are official partner of the Italian National Football Team and global partner of the Olympics International Committee. TCL’s slogan or signature, « The Creative Life », sets the tone. Our strengths:

• Taste for challenge of all teams
• High development ambitions
• Industrial vertical integration
• European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)

ABOUT THE ROLE

Brand and Communications Manager will develop and implement strategies to enhance brand awareness and loyalty, creating and managing content for various platforms, and oversees all internal and external communications. Key duties include developing and executing marketing campaigns, managing media relations, analyzing market trends, and ensuring brand consistency across all channels.

RESPONSIBILITIES

• Strategy and planning: Develop and implement overarching marketing, brand, and communication strategies aligned with sales objectives covering both consumer and business channels.
• Content creation: Create and manage content for websites, social media, press releases, newsletters, and other marketing materials.
• Campaign management: Develop, manage, and execute integrated marketing and advertising campaigns across digital, social, and traditional channels.
• Brand management: Oversee all aspects of the company's brand identity and ensure consistency across all communications channels.
• Media relations: Build and maintain relationships with media contacts to secure positive media coverage and manage public relations activities.
• Market analysis: Monitor market trends, consumer behavior, and the competitive landscape to inform strategy and tactics.
• Internal communications: Manage internal communications to ensure employees are informed and aligned with company messaging.
• Budget management: Define and manage budgets for social media, PR and communications activities according to each category business plan.
• Stakeholder collaboration: Work with cross‑functional teams, such as marketing, product, and sales, to ensure consistent messaging and achieve shared goals.

QUALIFICATIONS

The ideal candidate must have:

• +7 years experience in same role preferably in CE market including Business channels

REQUIRED SKILLS

• Strategic thinking
• Strong written and verbal communication
• Content creation and editing
• Project management
• Data analysis
• Leadership
• Crisis communication

PAY RANGE AND COMPENSATION PACKAGE

The offer is addressed to candidates in compliance with Legislative Decree 198/2006 and Legislative Decrees 215/2003 and 216/2003.

EQUAL OPPORTUNITY STATEMENT

We are committed to diversity and inclusivity.

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Sales, Supply Chain, and Project Management

Industries

Appliances, Electrical, and Electronics Manufacturing