B2b Performance Marketing Specialist

Fluentify; Torino; Ibrido; EUR 35.000 - 45.000; Tempo pieno

Descrizione del lavoro

An innovative language learning company in Turin is seeking a B2B Performance Marketing Specialist to lead marketing strategy and campaigns. You will work closely with various teams to optimize performance marketing efforts and identify growth opportunities. The ideal candidate has a strong background in marketing, fluency in English and Italian, and is motivated to contribute to the company's success. The role offers flexibility and a competitive salary package.

Servizi

Flexible working arrangements

Health insurance

Meal vouchers

Team-building activities

Friday afternoons off

Competenze

• Validated experience in performance marketing, SEO, or growth marketing.
• Proficient with Google Stack and social media advertising.
• Fluent in English and Italian (CEFR level C1/C2).

Mansioni

• Manage day-to-day operations within a multidisciplinary team.
• Oversee and optimize marketing campaigns.
• Identify new acquisition opportunities and conduct analyses.

Conoscenze

Performance marketing expertise

SEO knowledge

Campaign management

Google Ads proficiency

Analytical skills

Fluency in English

Fluency in Italian

Strumenti

Google Analytics

Hubspot

Microsoft Excel

Jira

Descrizione del lavoro

Change the way people learn languages with us.

We are looking for a B2B Performance Marketing Specialist up-to-date with the latest trends and marketing best practices to join the growing Marketing Team in charge of co-creating our future marketing strategy.

Fluentify is an innovative company, pioneering long-distance learning through its effective tutoring platform for studying professional English, French, Spanish, German, Portuguese, and Italian.

There are 40,000+ students and 200+ corporate clients who use our online video-conferencing software to improve their language skills with our 260+ native-speaker tutors operating worldwide.

The company, with offices in London, Turin, and Milan, is quickly growing with great potential for expansion both in Italy and abroad.

If performance marketing is part of your DNA and you are looking for an exciting project, please apply. You'll play an important role in our marketing strategy and writing the next Fluentify success story!

Your challenge

1. Managing day-to-day operations working with a multidisciplinary team of brand specialists, content specialists, graphic designers, sales, and customer experience teams.
2. Campaign management and detailed analysis, including optimizing and monitoring campaigns, allocating budget, etc.
3. Working closely with Marketing and other teams using a performance and data-driven approach to execute a holistic growth strategy.
4. Empowering and spreading all the content marketing production.
5. Identifying new acquisition opportunities (new campaigns, new markets, new channels).
6. Ensuring content promotion campaigns are in line with other acquisition campaigns.
7. Performing in-depth keyword research for campaign enrichments.
8. Conducting competitor analyses and industry trends research.
9. Reporting Marketing team efforts using reports (e.g., Hubspot dashboards).

Who we are looking for

• Validated professional experience as Performance marketing specialist, SEO specialist, or growth marketing specialist.
• Strong knowledge of outbound campaigns.
• Familiar with inbound strategy (Hubspot certification in Inbound Marketing is a plus).
• Proficient with Google Stack (Google Ads, Search Console, Google Analytics, Google Tag Manager).
• Experience in Facebook and LinkedIn advertising.
• Proficient with Microsoft Office Suite, especially Excel, or Google Workspace, especially Google Sheets.
• Basic understanding of SEO.
• Proficient in project management with an Agile mindset (using Scrum methodology and Jira).
• Fluent in English and Italian (verbal and written, CEFR level C1/C2).
• Strong analytical and problem-solving skills.
• Motivated to grow marketing skills as we expand.
• Self-motivated, proactive, organized, with excellent task management skills.
• European working permission.

What can we offer?

• Ambitious yet informal environment.
• Flexible working arrangements (presence in Turin office occasionally, mostly remote).
• Friday afternoons off and paid (Mon-Thu 9:00-18:00, Fri 9:00-13:00).
• Personalized learning programs (including Hubspot training and certifications).
• Team-building activities throughout the year.
• Welfare programs and health insurance.
• Meal vouchers every working day, even for remote workers.
• Mac workstation.
• Full-time contract.
• Salary according to experience + bonus.
• Support for international candidates planning to work in Italy, including tax benefits under Article 16, Legislative Decree 147/2015.

Next Steps

• If shortlisted, you will be contacted by our team.
• Initial conversation to learn more about the role, team, and company.
• Follow-up interview with potential team leader or manager.
• The number of interviews varies depending on the role and location.
• If selected, an offer will be extended, and we hope you accept it!