Associate Marketing Manager, Running

TN Italy; Bolzano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

Join a dynamic and international team as an Associate Marketing Manager focusing on running in Italy. You'll be at the forefront of executing innovative marketing strategies that resonate with local running communities. This role offers the chance to build relationships with running clubs and trade partners, ensuring brand consistency and driving engagement through exciting marketing activations. If you have a passion for running and possess strong marketing skills, this is your opportunity to make a significant impact in a forward-thinking environment. Embrace the challenge and help shape the future of running with us!

Servizi

Employee Discount on Products

Modern Workplace

Dynamic International Environment

Competenze

• 3-5 years of practical marketing experience in local or trade marketing.
• Deep understanding of the running market and consumer in Italy.

Mansioni

• Lead the implementation of the Global Running marketing strategy.
• Develop and maintain relationships with running clubs and trade partners.

Conoscenze

Marketing Strategy

Project Management

Communication Skills

Agency Management

Social Media Management

Formazione

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Strumenti

Excel

PowerPoint

Descrizione del lavoro

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Associate Marketing Manager, Running, Bolzano

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Client:

New Balance

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

34b9d2505dd5

Job Views:

2

Posted:

06.05.2025

Expiry Date:

20.06.2025

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Job Description:

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

'Run Your Way' is not just about celebrating the individuality of all who run by removing running stereotypes and encouraging everyone around the world to run their own way, it’s a critical way for us to manifest our brand values and New Balance’s mission. We are looking for a passionate and dedicated Associate Marketing Manager that is passionate about running to drive this mission forward with us.

JOB MISSION

To develop and execute New Balance’s running program alongside our key trade partners and run clubs for the Italian region. Be the go to person for running, one that establishes relationships and continues to build our running club portfolio.
Ensuring the brand meets its commercial objectives and builds a consumer first journey across all areas of the running business. Reporting to the Marketing Lead for Italy, this role will be responsible for aligning closely with the central EMEA team, this role will play a crucial role to bring the global running marketing plans to life for the Italy market.

New Balance operates hybrid working and this role is included in this plan.

MAJOR ACCOUNTABILITIES:

Lead the implementation and activation of the Global/regional Running marketing strategy and work closely with the regional teams to align on the strategy and focus on key opportunities and requirements for the Italy region through the Running playbook.

Lead and develop the New Balance approach in Italy to running events, activations & community, ensuring brand consistency and authentic NB experiences at brand and trade level.

Develop running toolkits that will enable both trade, events, and community to execute to the highest standards.

Build and develop NB’s run club portfolio through engaging and maintaining run club relationships through seeding, retailer partnerships, activations, local community initiatives and key regional events.

To support on the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events, across the year as required, developing trade opportunities and partnerships – acting as the central function across our Running Marketing strategy.

Support the running wholesale Trade Marketing and Tech Rep team to deliver concepts that engage with run specialty retailers & key accounts through product testing, focus product launches and promotional activations.

Plan and execute the running calendar and oversee brand events in Italy (product launch events, football events etc.).

REQUIREMENTS FOR SUCCESS:

3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution

Passion and interest in running, with a deep understanding of the running market and running consumer in Italy.

Experience of agency management and content-led-channels across social, PR, influencer and creative

Knowledge of the Italian Wholesale Landscape in running footwear

Marketing and/or Trade Marketing activations experience

Experience in project management including budget-management and reporting, with a solid knowledge of excel and powerpoint.

Great communication skills and working knowledge of English.

Ability to work with multiple stakeholders within the Italy team and EMEA team.

Proactive, enthusiastic approach and ability to multitask.

Willingness to travel for work and to work weekends/evenings if needed.

New Balance offers a dynamic and international environment. Our passion for sport and the brand is always at the forefront. Of course, you will receive an employee discount on our products. You can expect a modern workplace and a varied job in a motivated and sports-enthusiastic team.