Overview
appcast.io
Role
A leading multinational company in the industrial sector is looking for an Area Sales Manager to oversee and grow its presence in the North-West Africa & Turkey region.
Responsibilities
- Lead and coordinate sales activity within the assigned region through a distributor-based, indirect sales model.
- Manage and support a regional sales team, ensuring alignment with corporate goals and market needs.
- Achieve assigned targets on the back of AOP.
- Monitor and analyze market trends, competitive activity, and provide regular reporting to senior management.
- Collaborate in defining the market strategy within a matrix organization, involving multiple internal stakeholders.
- Drive strategic account planning and manage negotiations at all levels.
- Maintain regular contact with key customers and distributors, planning structured and effective visits.
- Ensure sales representatives deliver optimal product and solution mixes, maximizing the company’s presence and offering per customer.
- Identify and implement opportunities for continuous improvement, ensuring cost control in line with objectives.
- Apply company guidelines for contract review and ensure appropriate delegation of authority is in place.
Minimum Qualifications
- Master’s degree in engineering or equivalent field.
- Minimum of 10 years of experience in a similar Area Manager role.
- Proven track record in sales management within the MEA region.
- Proven track record in handling distributors, retailers, contractors.
- Fluency in English, Arabic and French (written and spoken) is required.
- Fluency in Turkish will be considered a plus.
Key competences
- Strong business acumen and a customer-centric approach.
- Strong understanding of the key financials KPIs
- Target-driven with the ability to consistently deliver results.
- High resilience and effective stress management.
- Flexible, dynamic, and proactive, with strong cultural sensitivity toward the MEA region.
- Capable of working in complex, matrix organizations.
- Excellent leadership and team management skills.
- Advanced negotiation and communication skills, including public speaking.
- Marketing mindset: strategic planning, account development, and competitor intelligence.
- Ability to define value propositions and set priorities based on business impact.
- Passion for innovation, with a continuous improvement and risk-taking attitude.
- Strong focus on Commercial Excellence.
Location
Italy - responsible for North-West Africa & Turkey