Area Sales Manager Italy

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Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

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The Area Sales Manager is responsible for the achievement of the commercial targets in both the country and in their assigned territory (Southern Italy) by proper management of the Sales Team and the dealer network and by maximizing the sales and profits for the Mercury Marine brands in line with agreed forecasts and budgets. This role is about strengthening Mercury positioning and share for the respective products, as well as providing support to reseller partners throughout the sales process in all sales-related activities, such as marketing, advertising, sales promotions and training to achieve revenue targets.

• Responsible for Marine Trade Area analysis within the scope: identifying where the regional strengths and weaknesses are and formulating plans to strengthen the dealer network.
• Develop the dealers within the assigned territory in their brand profile, sales and marketing activities, organisation and financial development, so that they may grow their business.
• Implement dealer network changes by evaluating prospective new dealers, from a retail, service, financial viewpoint to determine whether the dealer has the strengths required to operate effectively for the brand(s).
• Manage a dealer network by helping to identify and drive improvements in retail performance through improvements in merchandising, local marketing, including end consumer events, and CRM.
• Manage the dealer wholesale commitment process to maximize wholesales into the dealer, whilst properly taking into account the dealer’s inventory.
• Support the OEM business by matching the mercury dealer network with prioritized OEM dealer network.
• Actively manage dealer relationships in order to drive increasing brand loyalty and sales.
• Actively promote the brands to new and prospective dealers, to motivate and drive dealer interest and desire for the brands.
• Understand the changing customer requirements and market conditions and respond by influencing the development of services/products that meet customer needs.
• Maintain knowledge of overall marine market including market forces, consumer trends, product trends, growth trends, and regional national/differences with goal of identifying revenue growth opportunities.
• Identify and resolve issues with the dealer that are affecting retail performance, profitability or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams.
• Enhance end user related processes to improve customer experience.
• Conduct market intelligence (competition, opportunities and trends).
• Ensure proper territory coverage by finding new dealers or closing the low performers.
• Support marketing in terms of local language proof reading, boat shows organization, dealer meetings and press tests.
• Monitor market retail activity and market wholesales activity within the assigned area.
• Participate in projects that improve the operational efficiency and effectiveness of the sales force across EMEA.
  
  

Skills & Knowledge

Experience:

• Minimum 5 years of field sales experience in a company with a dealer network structure.
• Technical background and experience is an advantage, especially in the mechanics and electronics.
• Area & Country management.

Financial Management

Languages

• Italian native and good level of English, both written and spoken.

Positive attitude and open for new ideas.
Entrepreneurial skills.
Customer orientation.
Good interpersonal and communication skills – both verbal and written.
Displays initiative.
Team spirit – actively participate in sales, marketing and selected intercompany meetings.
Ability to work independently.
Available for frequent travel in Italy.
Stress resistant.
Used to manage conflicts.

• Computer skills.
• Good knowledge and use of Microsoft Office.
• ERP structures.
• Driver’s license.
• Boating license is a plus.

This exciting position is a Global Grade 11 and offers a salary of between €38,500 to €56,000 (payable in 14 instalments). Please be aware that this range represents the pay range for all positions within the job grade in which the post falls. The actual salary offer will consider a wide range of factors, including skills, experience, and location (country). We also offer the following benefits:

• A possibility to partially work from home.
• Company Car and Fuel Card.
• A Sales Incentive Plan with a target of 15% of the annual salary and an annual Merit Plan.
  
  

This role will be based in Italy and will report to Alessandro Conti, Country Manager Italy.

PLEASE SUBMIT YOUR APPLICATIONS/CV IN ENGLISH

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

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