Acquisition & Online Media Manager

thefork; Milano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in the restaurant industry is seeking a Marketing Specialist to drive demand across Italy and DACH countries. This role involves managing performance marketing strategies, optimizing campaigns, and collaborating with various teams to enhance app and website engagement. The ideal candidate will have a strong background in digital marketing, analytical skills, and a passion for innovative strategies.

Servizi

Flexible working environment

Competitive fixed salary and bonus

Lunch vouchers

Health insurance

Life & Disability Insurance

Welfare allowances

Access to the Calm app

Lifestyle benefits

Inclusive working environment

Amazing offices

Competenze

• 3+ years' experience in acquisition marketing.
• Extensive knowledge of digital marketing tools.
• Proficiency in Italian and English.

Mansioni

• Manage performance marketing budget and optimize ROI.
• Monitor digital campaigns and report results.
• Coordinate with stakeholders for content production.

Conoscenze

Analytical skills

Problem solving

Digital marketing

Team player

Agile mindset

Formazione

5 years of higher education

Strumenti

Google Analytics

AppsFlyer

Google Ads

Facebook Ads

Bing Ads

TikTok Ads

Descrizione del lavoro

Your role is mainly in Italy, but you will also be responsible for DACH countries (Germany, Austria, Switzerland), driving demand (app downloads, new users, and bookings), sharing your best practices and media expertise, and pooling creative ideas and feedback on strategies proposed by the Central team for the Italy + DACH Cluster (DE, AT, CH).

You will use various levers to promote the app (primarily) and the website (secondarily): Google Ads, Bing Ads, Google App Marketing, Apple Search Ads, Facebook Ads, Instagram Ads, TikTok, Criteo, App Network…

Reporting to the region's Marketing Director, your main tasks will include:

1. Managing the performance marketing budget and optimizing its impact and ROI, in sync with the Central Team.
2. Real-time monitoring of digital campaigns managed by the Central team: PPC (Google, Bing), Paid Social (Facebook, Instagram, TikTok), App Marketing (Google, Apple, Networks), Retargeting (Criteo…)
3. Holding regular meetings with external agencies and the Central Team.
4. Monitoring the results of each lever using reports from the Central Team, as well as deep dives with our web (Google Analytics, Realytics) & App (AppsFlyer) analytical tools, and our internal de-duplicated tool (Fenix).
5. Coordinating relevant stakeholders (Brand team, Offer team, and Agencies) for content production, which is key to driving effectiveness.

This role is an individual contributor position.

What’s your profile?

1. 5 years of higher education, with at least 3 years' experience in acquisition marketing (agency or advertiser).
2. Extensive knowledge of the web over the last 3 years, with a focus on mobile.
3. Good command of digital levers, especially on Social Media (Meta, TikTok campaigns) and Google environment (AdWords, YouTube).
4. Proficiency in Italian and English; German and French are a plus but not necessary.
5. Analytical skills to monitor results and make recommendations and adjustments.
6. Good command of some or all of the tools listed above.
7. Agile mindset, always eager to learn and test new strategies.
8. Problem solver and doer, with a positive attitude.
9. Enthusiastic, humble, rigorous, creative, and innovative.
10. Team player, sociable, and open to others.
11. Eager to join a caring corporate culture focused on individual development, with strong ambitions and resources to match.

What we offer you:

1. An awesome team (not everybody likes our jokes, but we try our best).
2. A permanent contract (valuable for your career and stability).
3. Flexible working environment (2 days home office per week).
4. Competitive fixed salary, bonus, and equity (yes, equity!).
5. Lunch vouchers for each working day (to enjoy the best restaurants).
6. International teams — more than 30 nationalities and 16 offices worldwide.
7. Highly inclusive working environment.
8. Lifestyle benefits for physical activities, leisure, family support, travel, etc.
9. Free access to the Calm app.
10. Health insurance.
11. Life & Disability Insurance at no cost to the employee.
12. Welfare allowances for school costs, elderly care, babysitting, transportation, and leisure travel.
13. Amazing offices with dining areas, coffee points on each floor, and leisure zones.

We believe that we are better together. At TheFork, we welcome you for who you are. Our workplace is inclusive, and our people-powered platform is designed to embrace your unique perspectives and experiences. Together, we aim to keep disrupting the restaurant industry and elevate from good to great.