Account Executive (100% remote)

Vita Health; Italia; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Welfare budget 2000€

Flexible work location

Birthday off

Menstrual leave

App access (Vita Health)

Job summary

Vita Health is seeking a results-driven Business Developer to lead B2B sales across mid-market and enterprise accounts in Italy and beyond. You will own the full sales cycle, engage senior HR leaders, and shape our go-to-market strategy for corporate wellbeing solutions.

You will collaborate with Marketing and Product, leverage tools like HubSpot, and represent Vita Health at industry events to drive preventive health adoption in workplaces.

Qualifications

• 5+ years of B2B sales experience, preferably in wellbeing/HR tech.
• Proven track record closing deals with senior stakeholders (HR leaders, CEOs).
• Fluent Italian with business-level English.

Responsibilities

• Build and scale Vita Health's B2B sales engine across mid-market and enterprise.
• Own end-to-end sales cycle from prospecting to contract signature.
• Collaborate with Marketing and Product to refine GTM and messaging.
• Engage with HR Directors, CHROs, and executives to demonstrate value.

Skills

B2B sales

Stakeholder management

PLG/SLG

CRM (HubSpot)

Communication

Data-driven

Education

5+ years B2B sales experience

Tools

HubSpot

Navigator

Job description

We are on a mission to make people healthier.

Vita Health is a dynamic startup in the health, nutrition, and fitness industry. Our innovative product has positively affected the lives of over 130,000 people in our core market, and we are now eager to expand our expertise and reach globally.

Our mission is to make prevention accessible and affordable, empowering individuals to take control of their health and achieve optimal well-being. Now we want to enhance our presence not just in the B2C sector, where we began, but also in B2B by integrating into corporate welfare programs for both large enterprises and SMEs that shape our market. Hence, we are looking for a Business Developer to join our sales team and drive the next phase of our business evolution.

Purpose of the Role

As an Account Executive (AE), you will play a crucial role in building and scaling Vita Health’s B2B sales engine across medium-sized and enterprise companies. This is a high-impact, client-facing role where you’ll identify new business opportunities, connect with decision-makers, and own the early-to-mid stages of the sales cycle from prospecting to closing deals.

You will engage with senior stakeholders across HR, People and executive leadership, including HR Directors, Head of People, Welfare Managers, Wellbeing Managers and CEOs, helping them understand how Vita Health can support employee wellbeing, welfare strategy, engagement and measurable business impact.

Our customers are primarily medium-sized and enterprise companies, so you’ll work on high-value opportunities, typically with annual contract values above €10k, where buying processes can involve multiple stakeholders, longer decision cycles and a need for consistent follow-up, strong qualification and disciplined pipeline management.

You will report directly to the Head of Sales, collaborate closely with Marketing and Product, and contribute to shaping our go-to-market strategy for corporate wellbeing solutions.

What You’ll Own

• Drive new business development by proactively identifying opportunities and establishing new strategic partnerships.
• Full sales cycle: Drive opportunities from initial outreach through to contract signature.
• Lead negotiations with key decision-makers and continuously update data, forecasts, and pipelines in the CRM.
• Propose customized Vita Health solutions, highlighting our dual value: an all-in-one health and prevention companion for employees, and an advanced analytics dashboard for HR to track corporate wellbeing.
• Market strategy: Contribute insights from prospects and clients to refine our GTM approach.
• Customer relationships: Build trust-based partnerships and represent Vita Health with professionalism and energy.
• Cross-functional alignment: Work with Marketing on campaigns and with Product on feedback loops to strengthen value proposition.
• Events & networking: Represent Vita Health at industry events and networking opportunities.

What success looks like – 30/60/90 days

• 30 daysComplete onboarding, get to know our product, culture, and sales tools (HubSpot, Crono, Navigator ecc).
• Study SME ICPs and buyer personas, decision cycles, and success metrics.
• Shadow discovery calls and outreach sessions with peers.
• Build a target account list for your industries.
• Start doing cold outreach to build your pipeline
• 60 daysRun your first discovery calls independently and manage the end-to-end process for your industry.
• Experiment, build fresh outreach sequences, make cold calls, and get your hands dirty.
• 90 daysConsistently generate qualified demo meetings with prospects.
• Submit monthly insights to Marketing & Product to refine messaging and backlog prioritization.
• Provide feedback on sales playbook improvements and share learnings with the team.

Ideal Profile

• 5+ years of B2B sales experience, ideally in wellbeing, HR tech, or corporate welfare solutions.
• Proven track record of closing deals with senior stakeholders (HR Director, CHROs, CEOs).
• Familiar with both product-led growth (PLG) and sales-led growth (SLG) approaches.
• Proficiency in sales tools such as HubSpot, Navigator or similar.
• Strong interpersonal, presentation, and communication skills.
• Analytical and data-driven mindset; comfortable with funnel metrics and performance KPIs.
• Startup mindset with a “manager of one” attitude: highly autonomous, consistent in daily execution, and able to own outcomes end-to-end.
• Fluent in Italian and business-level English; other EU languages are a plus.

What We Offer

• €2,000 Welfare yearly budget: fully flexible and usable across a wide range of services (groceries, gasoline, travels, mental health services)
• True flexibility: Work from anywhere, or join us in our beautiful Milan office — your call.
• Birthday off — because no one should work on their birthday.
• Menstrual leave: Up to 12 additional days off per year, because wellbeing is more than just a buzzword.
• Free access to the Vita Health app — which includes nutritionists, trainers, and doctors, extended to your family. Because if we don’t live our product, how can we live our mission?
• Your "Lawyer in your pocket": Direct, free access to professional legal support for you and your family. From checking house contracts to resolving online purchase disputes, Lexy provides expert guidance within 24 hours.
• Continuous growth: A personalised Individual Development Plan (IDP) from day one, evolving with your goals and aspirations — plus a dedicated learning budget and weekly learning time.
• Structured career progression: We’re serious about your growth — with 4 formal reviews per year, ongoing 1:1s, and two salary adjustment opportunities annually (not mutually exclusive), meaning outstanding performance can be rewarded every six months.
• Real impact: Your ideas won’t sit in a backlog — they’ll shape the future of health.
• Supportive leadership: We believe in enabling, not micromanaging.
• Join a team where purpose meets action — a unique opportunity to have a significant impact in the health sector

We believe hiring is a two-way conversation: while we assess your fit for the role, you'll also get the chance to evaluate if we're the right place for your next career move. Here's what you can expect: