Zoho CRM & Marketing Automation Executive

JNB Bearings Private Limited

Chennai District

On-site

INR 335,000 - 558,000

Full time

8 days ago

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Quarterly Performance Incentives

Annual Performance Bonus

Festival Bonus

Health & Accident Insurance

Company Laptop

Job summary

JNB Bearings Pvt. Ltd. in Chennai is seeking a Zoho CRM & Marketing Automation Executive to own lead generation systems, CRM pipelines, and analytics dashboards. You will drive measurable B2B revenue growth through marketing automation, form integrations, and campaign management.

The role focuses on Zoho CRM, Campaigns, Forms, Analytics—all critical to automate workflows, nurture leads, and optimize dealer engagements. Immediate joining and performance-based incentives are outlined.

Qualifications

Responsibilities

Lead generation and lead management within Zoho CRM to meet monthly targets
Own full CRM pipeline: entry, qualification, nurture and handoff to sales
Design and deploy automated customer journeys and workflows in Zoho Campaigns
Build and track dashboards for ROI and KPI reporting
Maintain data hygiene and ensure 100% CRM data accuracy

Skills

CRM experience

Marketing automation

Lead generation

Pipeline management

Zoho CRM experience

Tamil language

Education

Any Graduate

BBA / B.Com / BCA / MBA preferred

Tools

Zoho CRM

Zoho Campaigns

Zoho Analytics

Zoho Flow

Job description

Import & Distribution of J&B Brand Bearings | Chennai

Department: Marketing Automation & Business Growth

NOW HIRING

ZOHO CRM & MARKETING AUTOMATION EXECUTIVE

JNB BEARINGS PVT LTD

Import & Distribution of J&B Brand Bearings | Chennai

Department: Marketing Automation & Business Growth

NOW HIRING

ZOHO CRM & MARKETING AUTOMATION EXECUTIVE

Zoho CRM & Marketing Automation Executive || CRM • Automation • Lead Generation • Analytics • Revenue Growth

Location: Mannady Metro, Chennai

Reports To: Director / Business Growth Head

Salary: ₹30,000–₹50,000/month + Incentives

Work Hours: Mon–Sat, 9:30 AM–6:30 PM | Sunday Off

Experience: 2–5 Years (Mandatory) | Zoho experience preferred

Joining: Immediate | Annual CTC: ₹4–6 LPA (Zoho-certified: up to ₹10 LPA)

This is an experienced hire (2–5 years mandatory). Ideal for CRM-driven, automation-minded professionals who excel at building systems, managing pipelines, and driving measurable lead generation and revenue impact — NOT a social media or content creation role.

About JNB Bearings & This Role

JNB Bearings Pvt. Ltd. is one of South India’s fastest-growing importers and distributors of J&B Brand Bearings, serving crushers, rice mills, cement plants, engineering workshops, automobile sectors, and industrial dealers across Tamil Nadu. We are in a full Zoho digital transformation and are looking for a self-driven CRM & Marketing Automation Executive who can independently own lead generation systems, marketing workflows, CRM pipelines, and analytics dashboards to drive measurable B2B revenue growth.

Zoho Ecosystem — Tools You Will Own

MANDATORY — Core Tools (Daily Use)

Zoho CRM
Zoho Campaigns
Zoho Forms
Zoho Analytics

PREFERRED — Additional Zoho Experience

Zoho SalesIQ
Zoho Marketing Hub
Zoho Survey
Zoho Flow

Existing Zoho certifications are considered a strong advantage. High performers may be sponsored for relevant Zoho certifications based on business requirements and performance.

Key Responsibilities

01 Lead Generation & Lead Management System

Generate and manage 50–100 qualified B2B enquiries per month through digital channels (primary KPI)
Generate 10–20 qualified dealer and distributor leads per month
Build, optimize, and A/B test lead capture forms using Zoho Forms
Integrate all forms and landing pages into Zoho CRM with proper source tracking
Design lead scoring models to prioritize high-value prospects
Maintain clean and accurate lead and contact databases at all times

02 Zoho CRM Management & Pipeline Ownership

Maintain 100% CRM data accuracy — all leads, contacts, and deals updated daily
Own full pipeline management: lead entry → qualification → nurture → sales handoff
Configure and maintain CRM fields, views, workflows, and automation rules
Assign and track leads to sales team members; monitor follow-up compliance
Manage the full customer lifecycle from first touch to repeat purchase
Generate weekly CRM health reports and flag data quality issues immediately

03 Marketing Automation & Workflow Architecture

Design and deploy automated customer journey workflows in Zoho CRM and Campaigns
Build lead nurturing drip sequences: new inquiry → qualification → proposal → follow-up
Create trigger-based automations: form submission, lead score change, deal stage update
Automate dealer onboarding, re-engagement, and post-sale follow-up sequences
Use Zoho Flow to connect Zoho apps and integrate third‑party tools
Monitor all automation health daily; fix broken workflows within 24 hours

04 Email & Campaign Management

Plan and execute monthly email campaigns to segmented dealer and customer databases
Build product launch campaigns, seasonal offers, and dealer‑specific promotions
Maintain list hygiene: segmentation, suppression, and bounce management
A/B test subject lines, content, CTA, and send times for maximum performance
Track and report: open rate, click rate, unsubscribe rate, and lead conversion
Target: open rate 25%+, click‑through rate 3%+, per campaign

05 Analytics, Dashboards & ROI Reporting

Build and maintain live marketing performance dashboards in Zoho Analytics
Track full funnel: impressions → clicks → form fills → qualified leads → orders
Measure customer acquisition cost (CAC) and marketing ROI monthly
Prepare monthly marketing performance report for leadership with recommendations
Identify data patterns and campaign trends; present actionable insights to leadership monthly
Ensure 100% dashboard accuracy; flag data discrepancies within 24 hours

KPI Measurement System — Monthly Scorecard

DAILY REVIEW

Lead capture count
CRM updates
Workflow monitoring

WEEKLY REVIEW

Lead quality audit
Campaign performance
Pipeline growth

MONTHLY KPI

Full scorecard review
Incentive eligibility
Target vs. achievement

QUARTERLY

Incentive payout
Promotion readiness
Business contribution

KPI METRIC

Qualified Leads Generated – 30% – Monthly
CRM Data Accuracy – 15% – Monthly
Automation Performance – 15% – Monthly
Campaign Performance – 15% – Monthly
Dashboard & Reporting Accuracy – 10% – Monthly
Lead Conversion Support – 10% – Monthly
Discipline & Teamwork – 5% – Monthly
TOTAL – 100% – Monthly

Promotion eligibility is based on consistent KPI achievement, quality of automation work, business contribution, and management recommendation — reviewed quarterly.

Career Growth Roadmap — Executive to CMO in 12 Years

Every level in this roadmap is unlocked through verified performance — leads generated, CRM accuracy maintained, automations built, revenue contributed, and dashboards delivered. Promotions are reviewed quarterly and confirmed annually. JNB strongly promotes from within.

Yr 0–2: L1 — Entry

Zoho CRM & Marketing Automation Executive

Master Zoho CRM, Campaigns, Forms, Analytics
Build lead capture systems & drip sequences
Achieve all monthly KPIs consistently
Earn Zoho CRM Certified User badge

Consistent KPI achievement + automation implemented + management recommendation

₹4–6 LPA

Yr 2–4: L2 — Senior

Senior Zoho CRM Executive

Advanced automation design & implementation
Multi‑channel campaign ownership
Lead conversion optimization
Consistent lead volume growth month‑on‑month 120%

20% KPI + Advanced automation deployed + Lead growth documented

₹6–9 LPA

Yr 4–6: L3 — Specialist

CRM & Automation Specialist

Full marketing funnel ownership
Revenue contribution tracked & reported
Advanced Zoho Analytics dashboards
Zoho Flow integrations & custom workflows

Full funnel owned + Revenue KPI met + 90%+ appraisal

₹8–12 LPA

Yr 6–9: L4 — Manager

CRM & Growth Manager

Lead a CRM & automation team
P&L ownership for digital revenue
National dealer campaign strategy
Marketing technology stack decisions

Team leadership proven + Revenue targets exceeded + Strategic roadmap delivered

₹12–18 LPA

Yr 9–12: L5 — Head

Head — CRM & Marketing Automation

Own complete Zoho ecosystem strategy
Business growth accountability
Multi‑city campaign orchestration
Technology investment & vendor decisions

National‑scale impact + Strategic leadership + Industry recognition

₹18–30 LPA

Yr 12+: L6 — CMO

Director – Digital Growth / CMO

Brand & revenue strategy at board level
Build & lead large marketing organization
National marketing leadership
Business transformation ownership

Exceptional sustained performance + Board‑level recognition

₹30 LPA+

This career path is one of the most structured in South India’s industrial B2B marketing sector. A Zoho‑certified CRM & Automation professional who grows from L1 to L5 in 10 years is a rare and highly valued executive in any industry.

First-Year Success Expectations — What Good Looks Like

We want every new hire to know exactly what success looks like in this role. Here is what we expect from you in your first 12 months:

FIRST 3 MONTHS

Learn & Assess

FIRST 6 MONTHS

Build & Implement

FIRST 12 MONTHS

Optimise & Report