Creative Director - AI Filmmaking & Storytelling

Growth School; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

High audience reach

Direct collaboration with leadership

Autonomy and ownership

Career progression opportunities

Job summary

GrowthSchool is seeking a hands-on Creative Director to lead AI-powered filmmaking and storytelling across Instagram, YouTube and advertising. You will collaborate directly with Vaibhav Sisinty to bring high-production value content to a massive audience.

You should have exceptional taste, strong filmmaking instincts, and deep understanding of AI image/video production. You will own projects from concept through final export in a fast-paced environment.

Qualifications

• Strong portfolio showing polished, story-led AI-generated videos.
• Deep understanding of cameras, lenses, lighting, composition, blocking and editing.
• Ability to explain why one shot looks expensive and another looks artificial.
• Hands-on experience with AI image and video tools, and maintaining continuity across shots.
• Strong storytelling instincts with narrative and emotional payoff.
• Understanding of short-form hooks and retention, longer YouTube storytelling, and advertising demands.
• Experience directing editors and designers across pacing, sound, color and final cut.
• Ownership mindset: meet deadlines and carry work from idea to export.
• Confidence to defend creative choices and work proactively.

Responsibilities

• Lead AI-powered filmmaking and storytelling across Instagram, YouTube and ads.
• Turn scripts into treatments, storyboards and shot lists with intentional framing and production design.
• Direct editors and designers across pacing, sound, music, colour and final cut.
• Manage production standards and deliver high production value for social formats.

Skills

Storytelling

Filmmaking craft

AI image/video tools

Creative direction

Editor supervision

Independent work

Short-form hooks

Tools

AI video tools

Cameras & lighting

Job description

Creative Director - AI Filmmaking & Storytelling

Full-Time

Creative Director - AI Filmmaking & Storytelling

Who We Are?

We're GrowthSchool. And we built Outskill.

GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world and used AI to make that learning personal at a scale a classroom never could.

Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.

So, we built Outskill, our AI education arm, to close that gap, practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 16M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.

Our mission: Make 100 million people AI-ready by 2028.

What that actually feels like day to day: we're 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. There's no thick layer of process between an idea and it going live. You'll own things visibly bigger than your title. Some experiments will fail publicly, and we'll talk about them openly on Monday.

If you need a finished playbook before you start, this will be uncomfortable. If you'd rather write the playbook, you'll like it here.

Why This Role Exists

We're looking for a hands-on Creative Director to lead AI-powered filmmaking and storytelling across Instagram, YouTube and advertising, working directly with Vaibhav Sisinty. We want our next reel to look like we spent $200,000 shooting it, and we want you to bring that vision to life with AI.

Our social content generates 200 million views, and we spend millions on advertising, reaching hundreds of millions of people. This is an opportunity to put your creative work in front of a massive audience, experiment with new ways of telling stories, and help define what filmmaking with AI can look like.

You'll be someone with exceptional taste, strong filmmaking instincts, and a deep understanding of AI image and video production. You read a script and see the film: the opening shot, the lighting, the camera movement, and the moment that makes someone stop scrolling. Then you know how to make it.

What You'll Do

Creative Concepts & Storytelling

Come up with original ideas for reels, YouTube videos and ads that make complex AI topics clear, exciting and memorable.

Build sequences with a clear narrative, emotional payoff and a reason to keep watching.

Bring ideas proactively, challenge weak concepts and defend your creative choices.

Visual Direction

Turn scripts into treatments, storyboards and shot lists with intentional framing, lighting, camera movement and production design.

Set a production standard in the craft of an Apple commercial or a Netflix production, adapted for social.

Create footage that feels shot with real cameras, actors and locations: natural movement, intentional lighting, consistent characters, and every shot connected to the story.

AI Production

Get hands-on with AI image and video tools to generate, refine and assemble believable scenes.

Maintain character, location and visual continuity across shots.

Deliver a sense of production value without requiring enormous sets, crews or elaborate VFX.

Final Execution

Direct editors and designers across pacing, continuity, sound, music, colour and the final cut.

Take ownership of deadlines and carry work from the first idea to the final export.

Ad Creative & Performance

Develop strong ad concepts, hooks and variations that connect storytelling with performance.

Apply an understanding of short-form hooks and retention, longer YouTube storytelling, and the demands of advertising.

Experiment with visual approaches and repeatable formats that give our content a distinctive identity.

Stay curious about AI and keep testing what new tools and workflows can do.

What We're Looking For

We're looking for a creative leader who combines taste, filmmaking craft and hands-on AI skills, and who can take an idea from script to final export. Your portfolio and judgment matter more than your previous title or years of experience.

Must-Have

A strong portfolio showing polished, story-led AI-generated videos, beyond individual impressive clips.

Deep understanding of cameras, lenses, lighting, composition, blocking and editing.

Ability to explain why one shot looks expensive and another looks artificial.

Hands-on experience with AI image and video tools, and proven ability to maintain character, location and visual continuity across shots.

Strong storytelling instincts, with the ability to build narrative and emotional payoff.

Understanding of short-form hooks and retention, longer YouTube storytelling, and the demands of advertising.

Experience directing editors and designers across pacing, sound, music, colour and the final cut.

Ownership mindset: you meet deadlines without being chased and carry work from first idea to final export.

Confidence to bring ideas proactively, challenge weak concepts and defend your creative choices.

Ability to work independently in a fast-paced, high-growth environment.

Good-to-Have

Experience creating ad creative, including hooks and variations, for performance campaigns.

Background in traditional filmmaking, commercial direction, cinematography or post-production.

Experience building repeatable content formats for social or YouTube channels.

Familiarity with creating content around AI, tech or education topics.

This role won't suit you if:

You need every shot explained before you can start.

You treat prompting as the whole creative process.

You settle for "good enough for AI."

You prioritise beautiful visuals without a strong story.

You need someone to chase every deadline.

What We Offer

Opportunity to put your creative work in front of a massive audience, with social content generating 200 million views and advertising reaching hundreds of millions of people.

Direct collaboration with Vaibhav Sisinty across Instagram, YouTube and advertising.

Freedom to experiment and help define what filmmaking with AI can look like.

A high-performance, entrepreneurial culture with significant autonomy and ownership.

Strong opportunities for career progression and leadership development.