Rio Tinto Job Openings in Gurgaon Social Media | Job Vacancy

Sarkari Naukri; Gurugram District; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Professional growth opportunities

Supportive work environment

Job summary

Sarkari Naukri is hiring an experienced Digital Marketing Executive to assist in optimizing online marketing efforts. This role involves planning and executing digital campaigns across SEO, social media, and performance measurement while analyzing data to enhance effectiveness.

The ideal candidate will have strong analytical skills, prior experience in digital marketing, and expertise in tools like Google Analytics. The company offers a competitive salary, professional growth opportunities, and a collaborative environment.

Qualifications

• Must have prior working experience in digital marketing.
• Demonstrable experience in leading and managing digital marketing campaigns.
• Experience with A/B testing and multivariate experiments.

Responsibilities

• Plan and execute various digital marketing campaigns.
• Build and maintain the company’s presence on social media.
• Track and report on the performance of digital marketing campaigns.

Skills

Digital marketing experience

Knowledge of SEO/SEM

Social media management

Analytical skills

Campaign management

PPC advertising

Content management systems

Education

Bachelor's or master's degree in marketing or related field

Tools

Google Analytics

SEM

Facebook Advertising

Adobe Photoshop

WordPress

Job description

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our and our clients’ online marketing efforts. The ideal candidate will have a passion for all things internet marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech‑savvy and intuitive with great ideas to reinforce our marketing campaign.

Job Responsibilities

Digital marketing executive is responsible for planning and executing various digital marketing campaigns. This includes campaigns on the web, SEO/SEM, marketing databases, email, social media, and display advertising.

Social Media Management

They are also in charge of building and maintaining the company’s presence on social media platforms.

Performance Measurement

The executive tracks and reports on the performance of all digital marketing campaigns. They evaluate the success of these campaigns based on predefined goals, such as return on investment (ROI) and key performance indicators (KPIs).

Data Analysis

The executive analyses data to identify trends and insights. This information is then used to optimise marketing spending and campaign performance.

They brainstorm new and creative strategies for growing the company’s digital presence and achieving marketing goals.

The executive plans, executes, and measures experiments and tests to improve conversion rates and campaign effectiveness.

Analytics and Funnel Optimization

The executive uses strong analytical skills to evaluate the entire customer journey across different marketing channels. They identify points where customers convert or drop off and make improvements accordingly.

The executive works closely with internal teams to create effective landing pages and enhance the overall user experience.

Thought Leadership

The Digital Marketing Executive provides valuable insights and leadership in adopting new technologies and strategies when they are suitable for the company’s goals.

Educational and Experience Requirements

Meta Education

The candidate should have a bachelor’s or master’s degree in marketing or a related field. This educational background provides the foundational knowledge required for this role.

Work Experience

The candidate must have prior working experience in the field of digital marketing, particularly within the industry relevant to the company’s operations. This experience demonstrates the candidate’s familiarity with digital marketing practices specific to the industry.

Campaign Management

The candidate should have demonstrable experience in leading and managing various digital marketing campaigns. This includes campaigns related to search engine optimisation (SEO) and search engine marketing (SEM), managing marketing databases, email marketing, social media marketing, and display advertising.

The candidate should have experience optimising landing pages. This involves making webpages more effective at converting visitors into customers or leads.

The candidate should have experience with A/B and multivariate experiments. These are techniques used to test different variations of marketing content or strategies to see which performs better.

The candidate should possess solid knowledge of various website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, and SEMRush. These tools are essential for tracking and analysing the performance of digital marketing efforts.

Facebook Advertising Expertise

The candidate should have working knowledge of ad‑serving tools and be an expert in Facebook advertising. This includes understanding how to create and optimise advertisements on the Facebook platform.

PPC Campaign Experience

The candidate should have experience in setting up and optimizing pay-per-click (PPC) advertising campaigns on major search engines like Google and Bing.

Meta Preferred Skills

• Experience with content management systems (e.g., WordPress).
• Basic knowledge of graphic design tools like Adobe Photoshop, Canva, or similar.
• Certification in Google Analytics, Google Ads, or Facebook Blueprint is a plus.

Why Join Us

Competitive salary and benefits package.

Opportunities for professional growth and advancement.

A supportive, inclusive, and collaborative work environment.