Website Personalization Manager

McAfee; Bengaluru; Hybrid; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Bonus Program

Pension and Retirement Plans

Medical, Dental, and Vision Coverage

Paid Time Off

Paid Parental Leave

Support for Community Involvement

Job summary

McAfee is seeking a senior Digital Experience Lead to steer personalization across global sites from our Bangalore center. You will own landing page production, drive CDP-based audience activation, and implement real-time personalization using Adobe Target, AEM, and Analytics.

Build cross-functional partnerships with Marketing, Analytics, Data Science, and Engineering to deliver measurable journeys and growth.

Qualifications

• 9 to 10 years of experience in Digital Experience, Marketing Operations, Website Production, Personalization Strategy, or related roles.
• Hands-on expertise with Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, and Customer Data Platforms such as Adobe Real-Time CDP, Salesforce Data Cloud, or Segment.
• Proven experience building and managing audience segmentation, personalization rules, decisioning logic, offer prioritization frameworks, and experimentation programs.
• Strong analytical and problem-solving skills with the ability to leverage customer behavior data, validate personalization performance, troubleshoot targeting issues, and drive measurable business outcomes.
• Effective leader and collaborator with experience managing cross-functional teams, influencing stakeholders, and working across Marketing, Product, Analytics, Engineering, and Customer Engagement functions.

Responsibilities

• Lead the technical strategy and execution of personalized web experiences across global digital properties, driving customer engagement, conversion, and business growth through data-driven experiences.
• Own the end-to-end lifecycle of landing page production, managing web producers and personalization specialists to deliver high-quality content and targeted experiences at scale.
• Drive audience activation through Customer Data Platforms (CDPs) and Adobe Target, implementing real-time content personalization, offer targeting, and Next Best Offer decisioning frameworks.
• Partner with Marketing, Analytics, Data Science, and Engineering teams to translate audience insights into scalable personalization strategies, A/B testing programs, and customer journey optimization initiatives.
• Ensure operational excellence through rigorous QA, launch governance, performance monitoring, and continuous optimization using Adobe Analytics and AI-powered productivity tools.

Skills

Leadership

Team management

Analytical thinking

Cross-functional collaboration

Tools

Adobe Target

Adobe Experience Manager (AEM)

Adobe Analytics

Real-Time CDP

Salesforce Data Cloud

Segment

Job description

Role Summary

Lead the technical strategy and execution of personalized web experiences across global digital properties. This role is responsible for managing landing page production, audience activation through CDPs, and real-time content and offer personalization using Adobe Target, AEM, Adobe Analytics, and AI-powered tools. The ideal candidate will have strong expertise in personalization, decisioning frameworks, A/B testing, and digital production, along with experience leading teams and partnering with Marketing, Analytics, Data Science, and Engineering to deliver data-driven customer journeys and measurable business impact.

Role Summary

Lead the technical strategy and execution of personalized web experiences across global digital properties. This role is responsible for managing landing page production, audience activation through CDPs, and real-time content and offer personalization using Adobe Target, AEM, Adobe Analytics, and AI-powered tools. The ideal candidate will have strong expertise in personalization, decisioning frameworks, A/B testing, and digital production, along with experience leading teams and partnering with Marketing, Analytics, Data Science, and Engineering to deliver data-driven customer journeys and measurable business impact.

This is a Hybrid position located at our Bangalore, India development center. You will be required to be on-site 2 to 3 days per week. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to our Bangalore office and are not offering relocation assistance at this time.

Position Details

About The Role

• Lead the technical strategy and execution of personalized web experiences across global digital properties, driving customer engagement, conversion, and business growth through data-driven experiences.
• Own the end-to-end lifecycle of landing page production, managing web producers and personalization specialists to deliver high-quality content and targeted experiences at scale.
• Drive audience activation through Customer Data Platforms (CDPs) and Adobe Target, implementing real-time content personalization, offer targeting, and Next Best Offer decisioning frameworks.
• Partner with Marketing, Analytics, Data Science, and Engineering teams to translate audience insights into scalable personalization strategies, A/B testing programs, and customer journey optimization initiatives.
• Ensure operational excellence through rigorous QA, launch governance, performance monitoring, and continuous optimization using Adobe Analytics and AI-powered productivity tools.

About You

• 9 to 10 years of experience in Digital Experience, Marketing Operations, Website Production, Personalization Strategy, or related roles within large-scale digital environments.
• Hands-on expertise with Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, and Customer Data Platforms such as Adobe Real-Time CDP, Salesforce Data Cloud, or Segment.
• Proven experience building and managing audience segmentation, personalization rules, decisioning logic, offer prioritization frameworks, and experimentation programs.
• Strong analytical and problem-solving skills with the ability to leverage customer behavior data, validate personalization performance, troubleshoot targeting issues, and drive measurable business outcomes.
• Effective leader and collaborator with experience managing cross-functional teams, influencing stakeholders, and working across Marketing, Product, Analytics, Engineering, and Customer Engagement functions.

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits And Perks

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental, and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Job Applicant Privacy Notice

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